MASTER OF BUSINESS ADMINISTRATION (MBA)

Course Duration: 2 Years | Semesters: 4 |

MBA Specialization

  • Data Analytics,
  • Logistics and Supply Chain Management,
  • Marketing,
  • Finance
  • Human Resource Management

 

The Department strives to create a vibrant knowledge base environment in the department to empower students with professional & personal excellence.
  • The department envisages instilling managerial qualities among the students with an ability to harness the latest trends and developments in the field of management and technology.
  • The teaching facility is a carefully put-together team of varied real-world managerial experiences.
  • Apart from the core faculty who act as campus mentors and student guides, business leaders, corporate bigwigs, industrialists, professional consultants from the other segment of the teaching faculty visit the campus and interact with students through regular classroom sessions, seminars, workshops, and discussions.
  • The student at the end of the day is disseminated with such high-quality challenging inputs that the tenure in the institute becomes rigorous, demanding, and compelling.
  • The department is provided with state-of-the-art classrooms, an air condition seminar hall, a computer lab, and an extensive knowledge resource bank of valuable references libraries, and internet connectivity.
    The department has separate management Clubs, viz., Manav  HR Lab, Maverick  Marketing Lab, Finwhiz  Finance Lab, Knowledge cafe knowledge sharing center, We Care- CSR initiative and Big ants- movie club, which interact with corporate executives, bringing in speakers, and participate in Management fests.
  • The department had conducted a Management fest "Abhivrudhi" wherein participants of various business schools participated.

gpdinesh
Dr. Christopher Raj.D

HOD- Management Studies

What began many years ago was a reality for TEAM BITM, We at BITM DMS like to share the momentous status of being an autonomous institute under VTU. It’s a prestigious effort to build a transformative program that equips you with the business knowledge, leadership skills, and networks to accelerate your career

A strategic planning process has concluded with a resounding declaration: We are Many Voices, One Institution! Achievement of this goal outlined in this plan will transform BITM and place it among the elite Institutes that focus on technology and Management.

Ballari Institute of Technology and Management traces its legacy back to a preeminent stature in engineering, technology, and Management and the spirit of Innovation. In this spirit, our goal is to produce graduates who have discipline-specific expertise and who are also known for their values and their ability to create, innovate, initiate, and lead. Our vision and mission call for:

  • Relevant education of our students, including those from disadvantaged backgrounds.
  • Vigorous partnerships with our collaborators.
  • Renewed commitment to innovation and the nurturing of excellence.
  • Cross-disciplinary research and education that build on our strengths in the professions, technology, and Management.

We challenge ourselves to reduce the boundaries between our academic units to bring greater recognition to BITM through collaboration, an emphasis on excellence, a commitment to diversity, and a respectful work environment.

Contact us

Office:08392-237166

Mobile: 9880999862

E-Mail-ID: christopherraj@localhost

E-Mail-ID: christraj75@gmail.com

 

Vision:

To be a leading B-school by nurturing dynamic leaders and managers through academic excellence, research, and innovation.

Mission:

  • To Impart ethical and value-based management education with pragmatic insights
  • To provide a conducive environment for developing leadership qualities
  • To inculcate a culture of entrepreneurship, innovation, and research

Values and Core Principles

The culture of the Institution is a shared system of values, beliefs, and attitudes that shapes and influences behavior. The culture is determined through the organization from top to bottom and from generation to generation. We must live our values to continuously improve. We define our culture by seven core operating principles that guide us through our planning. While these principles do not in themselves define a strategy, a successful plan requires adhering to them.

  • Focus on Students: Our primary mission is not only to educate students in their chosen disciplines, but also to inspire them to become innovators, leaders, and positive contributors to society.
  • Strengthen Faculty and Staff: The faculty inspire and direct all we do academically, from basic education to discovery and the creation of new concepts, systems, and products. The staff delivers our administrative services and partner with the faculty to ensure an excellent student experience.
  • Foster Leadership and Ethical Decision-Making: The faculty inspire and direct all we do academically, from basic education to discovery and the creation of new concepts, systems, and products. The staff delivers our administrative services and partner with the faculty to ensure an excellent student experience.
  • Commit to Diversity and Excellence: If we are to both remain relevant and attract the highest caliber of students, faculty, and staff, we must ensure that our TEAM is inclusive and open to all viewpoints. A culture of excellence must pervade the university in both academic and non-academic areas.
  • Focus on Resource Management: The financial well-being of the institution is critical for our success. We will embrace responsibility-centered management to achieve financial strength and expect that all members of the BITM TEAM, including alumni, are responsible for enhancing our resources.
  • Engage Alumni: Our greatest legacy is our alumni and their many contributions to business and society. We will celebrate their many achievements as a foundation of the BITM story. We will engage our alumni in planning for the future of BITM and rely upon our alumni for their involvement and philanthropic support in the execution of this plan.

Programme Educational Objectives (PEO's):

  1. To provide the students with inter-disciplinary Management concepts to solve complex and dynamic real-world business problems.
  2. To develop leadership, critical thinking, teamwork, and communication skills among the graduates.
  3. To imbibe the graduates with professional ethics and value for lifelong learning and career enrichment.

Program Outcomes (PO's):

  1. PO1: Apply knowledge of Management theories and practice to solve business problems.
  2. PO2: Foster analytical and critical thinking abilities for data-based decision-making.
  3. PO3: Ability to develop value-based leadership ability
  4. PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of the business.
  5. PO5: Ability to lead themselves and others in the achievement of organizational goals contributing effectively to a team environment.

Mapping PEO's and PO's:

Program Objectives Program Outcomes
1 2 3 4 5
A X X X X
B X X X X
C X X X X
D X X X X X
E X
F X
G X

Program/Course Assessment Tools:

  • Internal Assessment Tests
  • Seminars and Workshops
  • Book/Movie Reviews
  • Micro-Projects, FieldWorks and Real-World Learning
  • Case Discussions and Analysis
  • Business Quiz
  • Event Management
  • Student Lab Activities
  • Interviews
  • Role Play
  • Team Building Exercises

Program-specific outcomes

  • PSO1: To develop and demonstrate skills and competencies by integrating financial models to resolve unprecedented challenges.
  • PSO2: To demonstrate knowledge, skills, and strategies to design effective marketing capabilities in the real-world environment.
  • PSO3: Ability to manage the human capital and ensure effective HR audits for building competitive business.

List of cases published by Faculties

(i) Whether to Terminate or provide support by Dr.Anupama B

The objective of the case is to give a clear picture of HR's role in the organization. The case has been built up around an issue of transforming efficient employees into inefficient because of personal reasons. The case will compel students to think from the perspective of Employees and Employers and analyze the situation objectively to come out with an appropriate solution. The case has also put light on the Employee Assistance Program to be adopted to retain the efficiency of the employees.

(ii) Case study of Women Entrepreneur by Dr. Javed Kalburgi & Prof. Girish Kumar K

Entrepreneurship is not limited to only men, in todays 21st-century women are more dominant in all the areas the case highlights about two successful ladies in the business. The reason to teach these cases is to bring highlights to our students that women's power can change various business scenarios.

(iii) A Study of the importance of Business Communication in the Hotel Industry of Hampi, Ballari by Dr. M Javed kalburgi & Prof. Deepika GS

The Idea of writing the case came during my visit to Hampi, and how Communication Plays a vital role in tourist areas like Hampi which is situated in Hospet, North Karnataka, as most of the foreigners are the target customers in the hotel's industry at Hampi, English Communication plays a very important role. So I felt like sharing this real-time case on generalized experiences & sharing with students. I felt this case can lead to a good discussion on increasing work motivation & implementing effective communication skills within the students.

(iv) Liquidity and Profitability of Jindal Steel & Power Limited- A Case Study by Prof. Devika Rani P & Prof. M.Farzana Begum

While teaching the students how to interpret the financial statements and letting them realize the importance of financial statements of any organization, we felt the need for developing a case on liquidity and profitability of JSPL. Because, analysis of financial statements, such as any other financial and economic analysis is an activity to be performed consistently by any company wishing to develop.

(v) Jeevajala - losing its strength  A Case Study by  Prof.  Kavita C Achchalli,

The inspiration for the case came from a friend who shared the story of labor problems in his water mineral plant situated on the outskirts of the city. He experienced labor problems when the production increased due to an increase in demand additional laborers are hired from the nearby villages of the plant on daily wages. I converted the conversation with my friend into a problem-solving case. The issues in the case were absenteeism, demographic factors of the plant location, and how to reduce the absenteeism of employees.

(vi) Teacher from Academics to Business---Dr.Shaheeda Banu S & Dr.Javed Kalburgi

The opportunities still exist in abundance it's quite challenging but its still possible to profit in the face of them. This case study reveals how a determined Teacher started her Cart under the name MCQ Street vendor Cart. In this case study, students will discuss the characteristics and challenges faced by a woman entrepreneur.

(vii) Non Performing Assets in Indian Banking Industry- A Case Study by Dr. Janet Jyothi Dsouza & Prof. Dinesh K

This case discusses the issue of high NPAs in the Indian banking industry. It covers in detail the various NPA of Commercial Banks, Public sector Banks, Private Sectors Banks, and Foreign Banks in India. Non-performing assets (NPAs) in the banking sector can severely affect the economy in many ways. If NPAs are not properly managed, it can cause financial and economic degradation which in turn signals an adverse investment climate. In this case, the NPAs of the banking sector and their effect on the economy and for the banking industry is discussed with MBA students a for better understanding of the NPA concept.

(viii)  Surya Tiffins - Ghar ki Yaad delayed by Dr.Shaheeda Banu S & Prof. Deepika GS

The inspiration to write the case came from a friend who shared the story of how his personal and financial status chanced from a comm. Cart Tiffin seller to a Proprietor of a big hotel in the center of the city and how his another friend helped him financially to come up in life with the caliber and competencies that an individual possess I just gave a framework to the conversation that I had with my friend into a problem-solving case. The issues in the case were though some individuals have core competencies and caliber financial support will not be there. In this case, we not only witness ethics, humanity but also the enterprising skill of an individual.

(ix) SEZ its linkages in Development of Jeans Manufacturing: Exclusive focus on Ballari City by Dr. Christopher Raj. D

In the path of economic development Jeans manufacturing at Ballari city has earned its lucrativeness by the virtue of its garment industry as the occupation of Ballari citizens, it has paved a path in attracting the administrators in considering Ballari cluster of Jeans manufacturing as SEZ preference. In this back drop, the importance of case study for academics will prove to be valuable, in understanding the factors for market identification and development, cluster development and expansion of the market, production, and marketability.

(x) The influence of Job enrichment leads to employee Empowerment by Prof. Immaculate Kirthika

While teaching a course on Human Resources, students were finding difficulty in understanding the concepts of Job enrichment and employee empowerment. The case studies from textbooks where complex, Therefore the idea of creating a small & simple case study came into mind which would help the students understand well.

(xi) An inner conflict an entrepreneur between ethics and profits -A case study by Prof. Pavan Kumar S S

The insistence of this case study is to indicate that tycoons face ethical problems and these quandaries be able to be resolved using several ethical prototypes. Mr. Aravind is in the business of manufacturing Jeans & cotton trousers manufacturing. Can we reduce the quality of product for better profitability? And evade disbursing taxes for dropping the cash flows? When majority of the units are doing this practice, how to stay ethical and profitable at the same time is the question on the horizon in his mind. This case study was applied in the class room situation and the author found active participation by the management students. The teaching transcripts supplemented by the case study point toward the issues and likely means of dealing with those issues. The case study illustrates that it is possible to stay ethical and profitable at the same time and these two need not be mutually exclusive objectives for an organization.

(xii) Claim settlement in Life Insurance- Prof. Renuka .S

This case is a situation where a person has taken a life insurance policy, during the time of emergency wants to claim it back. But the insurance company will reject the claims stating the reason that the reason for claiming the insurance is not covered in the policy which he has taken. He appeals several times with all proof of documents, but no use of it. Finally the client takes the issue in front of insurance ombudsman.

(xiii) Tata-Corus: A case of corporate wedding by Prof. Dinesh K & Dr Janet Jyothi Dsouza

Tata Steel (part of the Tata Group based in India) acquired the Anglo-Dutch steel firm Corus for US$11.3 billion this was the biggest acquisition by an Indian firm and synergy forecast up to $350 million in savings after about three years from synergies in procuring materials, in marketing and in shared services. Tata Steel will finance this deal through “Own funds and Debts. $ 3.45 Billion by Tata Steel, $ 6.5 Billion from ABN AMRO, Credit suissee, and Deutsch Bank (Debt financing), $ 1 Billion by Tata sons and rest from additional Credit facility. This case open up for the students to give their opinion whether Did Tata Steel overpay for acquiring Corus? What is the long term possibility of realizing proposed synergies?

(xiv) Customer Relationship Management Practices in select organized Retail Outlets: A Case Study of Ballari City by Prof. Ravi kumar J S

This case study addresses the need of CRM Practices in Selected organized retail outlets in Ballari city and discusses strategies adopted. Understand the contribution of CRM of the retail outlets with respect to its objectives. The aim of this case study is to find & identify these issues impact on customer expectations through implemented CRM retail outlets which can improve the relationship with customers.

(xv) Case Study on Cinderellas Market Success Story by  Prof. Divya Bharathi,

Tax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems. In this scenario Cinderella toys business had faced few challenges in establishing their brand in the market. In this regard the students will learn the product launch, various branding positioning strategies, marketing strategies to promote Cinderella brand into the market. This case is basically covering the marketing management, strategic management and integrated marketing communication concept and subject.

Cases Taught by Faculties

(1) Managing a Family Business (Entrepreneurship Development)

Family business case studies help students learn about real family business situations, match concepts and theories to problems and test their own reactions to case situations. Family business cases are challenging to analyze because they typically cover not only business issues, but ownership, and family topics as well.

(2) New Food Product (Entrepreneurship Development)

New product development is vital for the future of the food industry. This lays the ground in which effective design of a practicable plan and its implementation helps the process of food development. Tasks like processing and manufacturing, sorting, blending, grading, and packaging are paramount in ensuring the food produced attains its competitiveness in the market segment.

(3) International Corporate Finance by Madura (Financial Derivatives)

Description: Balde, Inc needs to order supplies 2 months ahead of the delivery and considering an order from a Japanese supplier and that require two choices: Purchase two call options or Purchase one futures contract. As an analyst for Blade, you have been asked to offer insight on how to hedge. This case helps students to apply the concept hedging through various choices available and decide the feasible solution.

(4) Case Problems in Finance (Financial Derivatives)

Description: Sally Jameson, an MBA from Harvard Business School has landed the first job offered by Mr Marks at Telstar a multinational company. On the first day of the reporting to the company Sally and Mr Marks had conversation regarding compensation for her performance linking to the stock options. This case open up for the students to evaluate the choice open for evaluating between cash or stock option.

(5) HSBC Bank (Banking and Financial Services)

This case is designed to provide information related to HSBC Bank with a focus on innovative products. This bank was selected for case analysis to analyze the effects of recent changes on commercial banks based on its representative character i.e., HSBC Bank- which is a foreign bank.

(6) State Bank of India (Banking and Financial Services)

The purpose of this case is to know the importance of sophisticated or high technology for improving the customer service, productivity and operational efficiency of SBI bank. This case is an outcome of the effort to document the effect of globalization on commercial banking and discuss the key facts based on the comparison of services offered by leading bank of our country i.e., SBI.

(7) Indian Refrigerator Market (Marketing Management)

India's Refrigerator market estimated at Rs. 2750 Cr. is catered mainly by 10 brands. The annual capacity is estimated at around 4.15 million units is running head of demand of 1.5 million. As there is a demand and a surplus supply, all the manufacturers are trying out for new strategies in the market. In this regard this case is taught to the students to make them understand the STP, New product development and Marketing mix concepts.

(8) Video Screen in Super Market (Marketing Management)

In this case study how video screens are used in super market as a promotion tool to attract the customers attention and creating awareness is been discussed. Also how digital signage and sign boards in retail change will give a better customer experience is discussed. Here students can learn the retail assortments, techniques and tactics used by them.

(9) Evaluation of Projects (Project Appraisal Planning & Control)

The important investment criteria are classified into two broad categories  discounting criteria and non-discounting criteria. A familiarity with these criteria will facilitate students an easier understanding of costs and benefits, risk analysis and cost of capital while evaluating the optimal project. This case looks at how investment appraisal is done in practice.

(10) Enterprise Risk Management at Deutsche Post DHL (Risk Management and Insurance)

The case study discusses how Deutsche Post DHL, the worlds leading logistics group in terms of revenue, managed its enterprise-wide risk. The case study provides the students a fundamental understanding of the different kinds of risks faced by the company and how it proactively managed these risks.

(11) Job Description of an Assistant (Recruitment and Selection)

The case talks about the job analysis which provides essential inputs required to effectively carry out HR function - Recruitment and Selection. The case helps the students to understand develop the skills of analyzing a situation and solving the problem at hand.

(12) Which is more important - Recruiting or Retaining? (Recruitment and Selection)

The case talks about the role and responsibilities of employees, interpersonal relations between/among the employees and how they affect the employees of the organization to quit or stay with the organization. With this case students can understand what is important – recruiting or retaining? And it leads to a good discussion among the student.

 (13) The case for Remedial Training (Learning & Development)

The case helps the students to understand the relationship between job standards, employee performance and training need analysis based on the performance appraisal. It makes the students to understand what is low performance? How a manager /supervisor needs to look into such situations and how to improve the performance of the poor performing employees through monitoring of employees and remedial training programme.

(14) Poor Sanjay! (Learning & Development)

The case was chosen as it throws light on training programmes. The case helps students to understand the role of a manager /trainer who needs to supervise the work of his subordinates / trainees and train them to perform the assigned job efficiently, what kind of training should be conducted for sales persons as effective learning depends on kind of training (on-the-job or off-the -job).

(15) Hilton Hedge Using an Interest Rate Swap (Financial Derivatives)

Description: Hilton Hotels disclosed in December 31, 2002, we had a derivative contract that swaps the fixed interest payments on our $375 million 7.95% senior notes due 2007 to a floating interest rate equal to the six-month LIBOR rate plus 415 basis points. It had issued fixed-rate senior notes that made semi annual payments based on the 7.95% coupon. Hilton wanted to take advantage of the low interest rate environment and swapped their fixed interest payment for a floating-rate payment. The swap used is traded OTC. In this case study, This case give the exposure of application of swap contract and its operation and how this helps in hedging the risk during the uncertain period and balance the cash flows.

(16) Student Educational Loan Funding. (Abridged) (Financial Derivatives)

Description: Harvard Business School offering the Schools student Educational Loan Fund (SELF) an tax exempt offered in the past with variable rate loan and now proposed a new policy under this students would receive monthly fixed rate loans. Rick Melnick as Associate Director of Financial Management need to decide among the alternative available, including Swaps, caps. Floors and swaption and also consider the looking into the economic and other business criteria.

 (17) The Wrong Job (Organizational Leadership)

The case deals with promotions and employee performance after promotion, how the change of job (promotion) affects the employee performance, impact of work environment on performance, employee dilemma to express rejection of accepted promotion. The case helps to understand that promotions get us opportunities for learning and career development and ultimately leading to develop skills for becoming a leader.

(18) Fish out of the Pond (Organizational Leadership)

The case talks about the groups  group formation, types of groups at workplace, supervisor and subordinate relationship, supervisor motivating/encouraging subordinates to work with dedication. Managing group/team is one of the qualities required to lead a group/team.

(19) Policies and Performance appraisal  (Strategic Talent Management)

The case is about performance appraisal and talks about the organizational politics. The case throws light on employees trying to build pro and anti-groups for personal benefits, superior and subordinate relationship, appraisal methods, and organizational politics, appraisal based (superiors performance appraisal by subordinates) promotion. It also leads to a good discussion on performance appraisal methods.

(20)HRD Culture at CICSO System (Strategic Talent Management)

The case throws light on various HR policies and practices of the organization and how these practices are able label it as one of the best place to work and attract able employees in the competitive business world. Attracting and retaining able employees is the base of strategic talent management. It also talks about how present HR practices need to be changed to be in the race in changing business environment/ market situation.

(21)Portfoiio section made easy (Investment Management)

Radiant securities a financial services company has given the task of financial planning for the investment of Rs100, 000 for a client by considering the following investment alternatives: T-bills, different set of equity stocks with different probability. This case open up the basic inputs for constructing portfolio and choice of better portfolio selection.

(22) Choice of Investment between Risky & Risk free stocks (Investment Management)Mr Pawn Garg approached for professional advice on investment on equity stocks .The case discuss about the likely future returns and risk on the proportion of investment and recommend the alternative investment plans by having the different combination of different asset class and on the objective of the client.

(23)Glenwood heating Inc. Vs. Home eaters Inc. (Accounting For managers)

This case was part of classroom discussion to explain better about the Financial Chapter Analysis. It gives them an insight of different tools used and analysis of financial statements and also the interpreting the same which will enable to use it while perusing their Internship & Projects

(24)Bier Haus (Accounting For managers)

This case was part of classroom discussion to explain better about the Accounting Concepts & Conventions. It gives them an insight of different tools used and analysis of financial statements and also the interpreting the same which will enable to use it while perusing their Internship & Projects

(25) Commissioner of Income Tax Chennai Vs Ajit Kumar (Tax Management)

This case was part of classroom discussion to explain better about the Depreciation concept. It gives them an insight of Section applicable for depreciation and the consequences to face if no proper method is employed assessing the depreciation value.

(26) Sourastra cements ltd Vs Supreme Court (Tax Management)

This case was part of classroom discussion to explain Capital & Revenue expenditure and receipts. It gives them an insight of understanding the different dimensions of dealing with varied expenses and their effect in the Direct taxes.

(27) MM Forgings Vs ACIT  (Madras High Court) (Direct Taxes)

This case was part of classroom discussion to explain the provisions of income from business/ profession computation. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from PGBP in the Direct taxes

(28) PP Menon (Kerala High Court) (Direct Taxes)

This case was part of classroom discussion to explain the provisions of income from Capital Gains computation. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from Capital gain and also varied exemptions available in the Direct taxes

(29)Aditya Landlord case (Direct Taxation)

This case was part of classroom discussion to explain the provisions of income from House property and capital gains. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from CG & HP in the Direct taxes

(30) ITAT Ahmadabad case (Direct Taxation)

This case was part of classroom discussion to explain the provisions of income tax It gives them an insight of understanding the different sections applicable and their effect on various components while computing income in the Direct taxes

(31)The impact of GST on Municipal Finances in India: A case study of Mumbai  (Indirect Taxation)

This case was part of classroom discussion to explain the provisions of GST in a municipality and its importance. It gives them an insight of understanding the different sections applicable and their effect on various components while computing taxes

(32) Apar pvt Ltd and others Vs. Union of India and others on 17th October  (Indirect Taxation)

This case was part of classroom discussion to explain the provisions of customs duty and its importance in detail. It gives them an insight of understanding the of import duty, payment aspects etc.,

(33) Mini case on Capital Budgeting (Financial Management)

The finance Manager has to undertake various financial decisions namely financing decision, investment decision and dividend decision for carrying out the business activities. It is evident that some of the methods and techniques are helpful for the managers which assist them in taking right decisions, capital budgeting techniques helps the finance manager to decide the timing of investment, to decide the feasibility of the project and to know the internal rate of return. In order to give a practical exposure to students and how the activities are carried out the present case is discussed.

(34) Mini case on EBIT-EPS Analysis (Financial Management)

The main objective of every firm is to earn profit and maximize the wealth of shareholders. To fulfill the objective, the Finance manager makes financial planning and analysis which includes the process of budgeting, analysing and forecasting the financial data which can help the organisation to be aligned to its financial goals and also to support strategic business decisions of the company. It also helps an investor to know if the company is stable and profitable enough for investment. EBIT-EPS analysis gives a scientific basis for comparison among various financial plans and shows ways to maximize EPS. Hence, EBIT- EPS analysis is a tool of financial planning that evaluates various alternatives of financing project under varying levels of EBIT and suggest the best alternative having highest EPS and determine the most profitable level of EBIT. The case helps students to determine the level of EBIT for which EPS will be highest and decide the best financial plan.

(35)Kentucky Fried Chicken (KFC) (Legal and Business Environment)

As a part of discussion on the topic legal environment for the subject Legal and Business Environment, the case study on KFC was given to students for discussion to understand the various provisions of the act and the legal aspects involved for violating the rules made by the Indian Food and Drug Administration.

(36) Equity Stock Investment: Professional Management Services (Investment Management)
The case illustrates the equity valuation process and discusses how to analyze the equity stocks for the different dividend policies of the company. The case explores students to understand the concept of equity stock valuation and it application of different models based on the policy decision of company on its earnings announcement and decide on the investment decision by arriving at intrinsic value

(37)Selection of optimal option strategies (Investment Management)

The case open up for the different possible investment strategies keeping in view about the future uncertainties and providing the suggestion for the balancing and rebalancing of portfolio based on the performance of the stocks in the past ,present and possible future growth.This case provide inputs for students in applying the concept of portfolio management strategies in terms of active and passive portfolio management strategies.

(38) The Rs.2800 Crore Enron-sponsored Dabhol Power project in Maharastra (Legal and Business Environment)

The case discusses the installation of power project in Maharashtra.  The installation of the plant was opposed by few political parties as installing the plant would harm the society and environment. To give exposure to students on social, environmental and political aspects the case was discussed.

(39)Discounted Cash Flow (Corporate Valuation)

Value of an asset is a future cash flow it can generate discounted at an opportunity rate that reflects the risks of the asset. Thus, the discounted cash flow method is widely used to estimate the true value of an asset. It helps in taking good investment decisions by comparing its fair value with current stock price. The case was discussed with students to give them practical knowledge of how these techniques are carried out.

(40)Economic Value Added (Corporate Valuation)

Economic value added attempts to understand whether a business creates sufficient surplus to cover the cost of its capital or to fulfill the shareholder expectation into value creation. The concept of EVA is better than that of the concept of accounting profit as a tool of value creation because it considers the overall cost of capital. This case study on EVA helps students to ascertain cost of capital and determine EVA which gives them knowledge about how these will enhance shareholder.

(41)Vodafone Essar Limited  Zoozoos (Integrated Marketing Communication)

In this case how Vodafone entered into the market with its attractive unique campaigns and was successful in attracting the customers, importance of using brand endorsers to promote the brand and impact of successful campaign on profits, revenues, growth of the company is discussed in detail.

(42)Perform and Perish (Integrated Marketing Communication)

In the above case the importance of product or service efficiency and effectiveness is explained. If your products are not performing well and if effective promotions and advertisements are not done, if you are not unique, innovative and updating yourself you will be perished. Also in order to achieve the efficiency of manpower and in case of issue providing training to the employee to enhance the performance is discussed.

(43) Hero Honda Motors Limited- Ratio Analysis (Accounting For Managers)

Hero Honda motors Limited motor cycle manufacturing company in India. The financial statement of this company is taken for the analysis. The following ratios have been asked to analyse.

  • Return on Investment
  • Solvency
  • Liquidity
  • Resources Efficiency
  • Profitability

Further the students have been asked to find out the market price of the shares

(44)Financial Statement Reporting (Accounting For Managers)

To enrich the discussion on financial statements the annual reports of Tata motors has been given to students to discuss the following aspects.

  • The need for conceptual frame work for financial statements
  • Why the statements like directors report, chairmans statement are not considered in financial statements?
  • What is the purpose of preparing CSR reports?

(45) Short Circuit Electrical Company - EPS, DPS AND D/P Ratio (Advanced Financial Management)

Short Circuit Electrical Company is one of the market leaders in electric product manufacturing. The company EPS have been impressive for more than 10 years and management is giving adequate dividend to the shareholders. During the year 2009-12 faced downward trend and Sharpe decline in EPS. The company is following the stable dividend policy. The students have been asked to analyse the impact that the dividend decision may have on the market position of the company

(46) Sunlight Industries Ltd-Account Receivables (Advanced Financial Management)

Sunlight Industries Ltd manages its account receivables internally by its sales and credit department. The company finances it investment on debtors through mix of bank credit and own long term funds. The cost of credit is 12 and 15 percent respectively. In order to unburden the management with debtors the company examining the feasibility of outsourcing its factoring services for managing receivables. The students have been asked to examine the feasibility of outsourcing the factoring services.

(47)ARCO Chemical Worldwide Strategy (International Financial Management)

ARCO Chemical Company had less successful product line in domestic market during 1980. The company entered into global market and it did well in global market. During the face of business it face stiff competition from competitors such as Dow chemical. In response the company set up some production facilities and joint ventures and strategic alliances. In July 1988 ARCO Chemical was acquired by Lyondell Petrochemical. In this case the students have discussed the following points

  • Company rationale for globalization?
  • What advantages has ARCO realized from global operations?
  • What are the threats have arisen from ARCO globalization efforts?
  • How the globalization affected and been affected by industry consolidation?

 

(48) Chaithra Enterprises-Small Scale Industry (International Financial Management)

Chaithra Enterprises is a small scale industry. The company got a order from Japanese supermarket chain, requesting him to quote the price in Yen for supply by Bijapur style Kasuti embroidery inset. Samples should be sent immediately. The students are asked to have the discussion on following points

  • What price should be quoted for immediate payment
  • What interest rate over the above price will you quote for the payment due on the 90th and 180th days?

(49)BhartiAirtel Limited (Integrated Marketing Management)

In this case study the advertisements, promotions, budgeting, expanding strategies as well as global exposure attained by Bhartiairtel limited is discussed. How to influence young generation to penetrate into the market is also mentioned where STP is also covered.

(50)Zomato Online Delivery (Integrated Marketing Management)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

(51) Personal Effectiveness: A Case Study (Personal Growth & Interpersonal Effectiveness)

Many of us do not know whether we are effective or ineffective, even if we know that we are unable to perform still we do not know where to improve and how to improve. This case will help individual to evaluate themselves and find a self-solution to become effective personally. So I have taken this case study as discussion in classroom

(52) Enterprise Builds On People (Human Resource Management)

Certain interesting insights on strategies used in the case were appropriate to explain students. Therefore, the case was discussed in the class.

(53)Which is more important-Recruiting or Retaining? (Human Resource Management)

The idea of choosing the case was because of the comparison used in the case was simple and relevant to the syllabus.

(54)Calculating ROI on Content Marketing (Digital & Social Media Marketing)

The objective of the case study is to make the students the significance of Content Marketing and its terminologies. Students were able to know how to use words while writing Content for online Marketing

(55)Harris Teeter Case Study (Digital & Social Media Marketing)

National grocery and pharmacy chain Harris Teeter approached us to help them boost visibility in social media. The challenge in this case was the fact that there wasnt much room for error. Grocery businesses have razor-thin profit margins, which means that every dime they invest into marketing needs to have a strong likelihood of producing a return. Theres not much to waste. Students were able to know the strategic ways applicable in social media.

(56) Sunflower Incorporated (Organization Change and Development)

The failures towards the change program in this case where challenging and created enthusiasm to solve the case in the classroom.

(57) A Case Study in the Indian Electricity Market (Organization Change and Development)

The subject related topics was more relevant in this case and therefore the case was discussed in the class.

(58) The 007 Car is here (Managerial Economics)

This case talks about the Auston Martin Car which is a luxurious car. This is an example for Exceptions to Law of Demand. This case is explaining the Snob Appeal in exceptions to law of Demand. Here students are asked to draw hypothetical demand curve by detailing the Veblen Goods.

(59) Automobile industry in India: New production paradigm (Managerial Economics) This case deals with the production function with economies of scale. How is the growth in Maruti Udyog Ltd in relation to production at different stages. Using the economies of scale how the advantages can be taken in the production in a manufacturing unit is explained in the case.

(60) Bharti Airtel Limited (Consumer Behaviour)

In this case study the advertisements, promotions, budgeting, expanding strategies as well as global exposure attained by Bharti airtel limited is discussed. How to influence young generation to penetrate into the market is also mentioned where STP is also covered.

(61) Swiggy Online Services (Consumer Behaviour)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

(62)Dabur India Limited: Growing big and global (Managerial Economics)

This case talks about the objectives of the firm. Dabur concentrated initially on Profit maximization, later on went on for growth maximization. The case explains the concept of growth maximization application to Dabur India Ltd. Finally it is concluded that growth maximization has to be concentrated for the achievement of profit maximization.

(63) Nokia - The Qwerty Way (Managerial Economics)

This case deals with theories of firm. In this it is explained about the steps by Nokia in order to maximize its growth and profit maximization also. Nokia stands as an example to strive to stick in the growing competition in market under new technological innovations.

(64) New Food Product (Marketing Management)

In this case while starting a new business or launching a new product, how the business proposal, business plan and marketing plans are designed before and after entering into the market, How to create awareness about the products/services is discussed with the students and it also helps them in designing marketing strategies to enter the market and compete with competitors.

(65) Luggage becomes a Lifestyle Statements (Marketing Management)

Travel is a part and parcel of todays life. It may be a business travel, a family holiday trip, pilgrimages, vacation in native place or a close cousins wedding and travelling goes on. How the various luggage brands creates a brand unique identity and use the various branding strategies to compete with the competitors and lead the market is been discussed.

(66) Dabur India Ltd (Public Relations)

The objective of handling the case study is to make students understand on the philosophy of the company in terms of its work culture and keeping up its corporate profile. Every corporate company has to maintain effective communication as a part of its public Relations. Analysis of the case aims at making students to understand on communication strategy, company adopts to communicate with its external and internal stake holders. On the basis of the information provided in the case, students are asked to perform SWOT of the company and understand on the concepts of Key performance areas & Employee Stock option plan. Along with these, students are also asked to formulate communication strategies that to be adopted by the company in the crisis situations in order to maintain its relations with its publics in good tune.

(67) Turning customer complaint to customer delight (Public Relations)

The objective of explaining the case is to make students understand on importance of maintaining relationship with consumers to keep up the good will of the company in the market. One of the important functions of public relations professionals is to maintain good relations with the stake holders internally and externally. Case has been built up with the issue of increasing complaints from the customers because of improper services and even complaints from employees because of over scheduling of the work. Students are asked to come out with possible solutions and strategies to solve the issues relating to the complaints.

(68) Marketing and Distribution of Mushroom (Supply Chain Management)

Mushrooms are known to be the best alternative food for vegetarians. In order to sell mushrooms in a very big way all over India since Mushrooms have a great market potential and is also a perishable food a case was taught in the class where students were taught about the distribution and supply chain process to be used for different type of products.

(69) Garnier Promotional Strategies (Supply Chain Management)

Since the launch of Garnier Fructis in the year 2003, it has been a favorite hair care brand among millennial aged 18-32 years. In this regard they wanted to expand there customer base and wanted to increase the brand equity and performed various promotional activities and events to succeed in the market. Here students can learn various promotional tools its usage and importance for succeed in the market.

(70) Maybelline Advertising Strategies (Integrated Marketing Management)

In this case the success story of Maybelline and its journey of promotions and importance of loyalty among consumers and usage of events to promote the brand or a product is been highlighted. Case enhances the student knowledge with respect to various integrated marketing communication tools.

(71) Marketers Bid Too Woo Women (Marketing Management)

In this case the women empowerment and how marketers should tap the potential women segment whose disposable incomes are more with women specific policies, insurance, lifestyle products, banking services etc. Marketing strategies to influence the women segment buying behavior is discussed.

(72) Managing Family Business (Strategic Management)

In this case how being an entrepreneur and coping up with the challenges and still trying to maintain the reputation and taking family business to the next level has been discussed. This case helps students in designing the strategies at different situations to survive in the market, attract the customers, take their business to the next level and also how to expand the business and succeed is taught.

(73) Case on Zomato Online Delivery (Strategic Management)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

S. No Name Designation Gender Qualification Experience (In Months) Currently working with institution? Joining Date Leaving Date Association type
1 DR JANET JYOTHI D'SOUZA Professor - HOD Female Ph.D 183 Yes 10-07-2015 --- Regular
2 DR SHAHEEDA BANU S Professor Female Ph.D 216 Yes 10-06-2017 --- Regular
3 DR D CHRISTOPHER RAJ Professor Male Ph.D 238 Yes 19-02-2007 --- Regular
4 DR SIRIGERI JAYANNA Professor Male Ph.D 480 Yes 01-07-2017 --- Adhoc / Contractual
5 DR DIVYA BHARATHI Associate Professor Female Ph.D 130 Yes 11-04-2016 --- Regular
6 DR BUDAGAVI ANUPAMA Associate Professor Female Ph.D 154 Yes 03-02-2020 --- Regular
7 SAMPATH KUMAR Assistant Professor Male MBA 1 Yes 07-12-2022 --- Regular
8 YAMANOORAPPA Assistant Professor Male MBA 1 Yes 21-12-2022 --- Regular
9 SUSHMA PREMKALAL Assistant Professor Female MBA 30 Yes 01-06-2021 --- Regular
10 VINOD KUMAR T Assistant Professor Male MBA 36 Yes 01-02-2020 --- Regular
11 VASANTI T Assistant Professor Female MBA 84 Yes 05-02-2021 --- Regular
12 ARUN KUMAR Assistant Professor Male MBA 96 Yes 01-06-2021 --- Regular
13 PENEUL M Assistant Professor Male MBA 107 Yes 01-02-2020 --- Regular
14 SHIVARAJ M Assistant Professor Male MBA 138 Yes 01-06-2021 --- Regular
15 SHAM R K Assistant Professor Male MBA 144 Yes 01-02-2020 --- Regular
16 PAVAN KUMAR SS Assistant Professor Male MBA 156 Yes 01-05-2017 --- Regular
17 KAVITA CHENNABASAYYA A Assistant Professor Female MBA 184 Yes 16-08-2017 --- Regular
18 RAVI KUMAR JS Assistant Professor Male MBA 184 Yes 01-08-2016 --- Regular
19 KIRAN KUMAR K Assistant Professor Male MBA 187 Yes 01-06-2021 --- Regular
20 DINESH K Assistant Professor Male MBA 214 Yes 23-07-2008 --- Regular
21 IMMACULATE JOSEPH KEERTHIKA Assistant Professor Female MBA 60 No 03-02-2020 30-11-2022 Regular
22 KANNE GIRISH KUMAR Assistant Professor Male MBA 36 No 04-11-2019 05-11-2022 Regular
23 FARZANA BEGUM Assistant Professor Female MBA 96 No 19-07-2016 05-11-2022 Regular
24 P DEVIKA RANI Assistant Professor Female MBA 160 No 19-07-2016 31-10-2022 Regular
25 NUZHATH FARHEEN S Assistant Professor Female MBA 36 No 01-02-2020 31-07-2022 Regular
26 RENUKA S Assistant Professor Female MBA 180 No 01-10-2018 31-07-2022 Regular
LIST OF NON-TEACHING STAFF
Non-Teaching Staff
1 Mr. Essamuddin Lab Assistant B.E, CSE 2
2 Mr. Shivaraj Kumar JHM Attender SSLC 12

Strategic priorities

To achieve our vision, we have identified three major strategic priorities for the Institution. Each is aligned with our mission. The goals outlined later are based on these priorities.

1. Ethical and Value-Based Management Education.

We must differentiate our education from that offered at similar technology-oriented Institutes to give students a compelling reason to attend BITM. In addition to discipline-specific expertise that is equivalent to or better than that of the best private technological Institutes, we must add unique ethics and value for our graduates to be successful after graduation. We must include knowledge from business, psychology, design, and law in general education. As a private Institute, our goal must be to deliver an education that prepares our graduates for a successful life to contribute in their field the first day after graduation and 20 years later and to obtain leadership positions.
We must emphasize and build upon our strengths and develop a unique collaboration between professional ethics and our traditional values.

2. Conducive Environment for Developing Leadership Qualities.

Leadership is the ability of an individual or group of individuals to lead, guide or influence another group of people or an organization. We at BITM encourage our students for having a clear vision to lead and to achieve their organizational goals by providing a conducive environment, skills, and guide and nurture in their academic pursuits to attain excellence.

3. Culture of entrepreneurship and research excellence

Institutions are defined by research excellence. To be nationally and internationally recognized, we must choose interdisciplinary research themes that will distinctively define BITMs research position.
Our focus will be to produce employable graduates who have discipline-specific expertise and who are also known for their ability to create, innovate, initiate, and lead.

  1. Manav  HR Lab
  2. Maverick Marketing Lab
  3. Finwhiz  Finance Lab
  4. Big ants  Movie club.
  5. Knowledge caf knowledge sharing center
  6. We Care- CSR imitative
  7. 3 Bay News Room
SN Name of the Laboratory Carpet area (sq.Mt) Lab / Major Equipment
1 Computer Lab 88.54 60 Nos. Intel Core i3 3.30 GHz, 320 GB HDD, Monitor, Keyboard, etc.,
Sl.No Name of the faculty Title of Award /Fellowship Year of Award International/ National/ State/ University Level Name of the Agency or Body granting the award/ Fellowship
1 Dr. Janet Jyothi Dsouza AIMS International Outstanding Young Women Management Researcher Award January 2nd, 2020 International AIMS International and IIM Kozhikode
2 Dr. Shaheeda Banu. S Most Promising Professor of Management in Karnataka August 15th, 2020 National Brand Opus -Leadership Icon Awards
3 Dr. Mohammed Javed Kalburgi D.Litt September 9th, 2020 International University of America
ACADEMIC YEAR 2020-2021
SN Event details Date Resource Person With Designation No of

participants

1 4 day student webinar series 2 on Overview of financial market 01/03/2021 to
04/03/ 2021
Dr. V. Aditya Srinivas, Chief operating officer & Chief economist, Bombay stock exchange brokers forum, Mumbai(India) 150
2 International webinar on leadership & happiness 06/05/2021 Wesel Dema, Program officer, Gross National Happiness Centre, Thimphu, (Bhutan) 100
3 3 days International webinar on Building International Partnership in an unpredictable Global Environment 8/05/2021
10/05/2021
1.Wafaa Saad
Senior Trade Adviser
Energy UK Dept for International Trade British Embassy (Cairo)
2.Prof Anand Agrawal
President, BlueCrest University, (Ghana)
3.Cecilia de la Garza Martinez Rector, Universidad Polytechnic
De Ramos Arizpe Coahuila, (Mexico)
180
4 webinar on Basics of financial planning 19/06/2021 Namrata Arora,
Director for Business Development- Knowise learning academy Bangalore (Karnataka)
100
5 20 days online certification course on Digital Marketing 25/06/2021-
14/07/2021
Prof. Bholanath Dutta Founder- President, MTC Global, Bangalore 52
6 Webinar on Stock Market Prosperity in association with National Skill Development Corporation 5/07/2021 Mr. Venakata Shri Harsha MD & CEO of SHINE PROEJCTS, Hyderabad. 90
7 Webinar on Transition: Academia to Industry Preparedness 17/07/2021 PrashanthRamdurg Director Sales @Sales Force 100
8 National Level Webinar on Place Decisions: Path towards Success in Marketing 21/07/2021 Dr. Rajesh Kumar Pandey Faculty at SSR IMR, Silvassa. 20
9 Student Webinar on Gamification of  Finance 21/09/2021 Dr Shika Gupta
Financial Expert, AWOKE India, Security Market Trainer(SMARTs),SEBI
100
10 Webinar on Mutual funds and Career opportunities Post COVID-19 13/11/2021 Mr. Suhas Rajput
Empannelled Trainer at BSE/NSE
 85
11 Three days international FDP on ICT integration in teaching and learning process 16 Sept 2021 to 18th Sept 2021 Dr. Mujtaba M. Momin, Dr. Shrinivas V.K, Dr. Jay Singh Dr. Shaheeda Banu 70
12 One day webinar on Transition Academia to Industry Preparedness for MBA students 27th July 2021 Mr. Prashanth Ramdurg Director Sales, Platform Solutions 100

 

Sl No Date Name of the event Resource person Event co-ordinators No of Participants
1 07/12/2020 to 11/12/2020 Five Days International academic Summit Building Global workforce with Academic Excellence Dr Meithiana Indrasari, Dr Yadavalli Basavaraj, Dr Safaa Shaaban, Dr Dileep Kumar M. Prof. Kavita C.Achchalli

Prof. Devika Rani P.

Prof. M.Farzana Begum

Prof. Deepika G.S.

400
2 04/12/2020 One Day Online webinar Agile Entrepreneurship: The New business brains for Success Poonam VK, Sama Jashnani, Aradhaya Malhotra the USA Dr.Christopher Raj D.

Prof.Immaculate Kirthika

Prof. Deepika G.S.

143
3 20/7/2020 to 23/07/2020 A four days online training on -Overview of Financial Markets Dr. V AdidyaSrinivas  Chief Operating Officer and Chief economist BSE MUMBAI Dr. Janet JyothiDsouza  Prof.Dinesh K 250
4 17/07/2020 to 18/07/2020 National Level FDP  on Investing With Confidence Dr. V AdidyaSrinivas   Chief Operating Officer and Chief economist BSE MUMBAI Dr. Janet Jyothi Dsouza   Prof. Dinesh K 250
5 1/6/2020 to 03/06/2020 Webinar on-Revisiting Management during COVID-19 crisis: Challenges and Opportunities Dr. Janet JyothiD Souza   Dr Shaheeda Banu   Dr. Christopher   Faculty DMS BITM Prof. Dinesh K   Prof. Ravi Kumar J S 165
6 11/06/2020 to 13/06/2020 A three days webinar on  Overthrown the challenges evaded in the pandemic scenario Mr. Beerappa U   Mr.Rakesh S   Ms.Sonia Mane  Ms. ShilpaGangavati   Alumni DMS BITM Dr.B. Anupama   Prof. Renuka S   Prof. Devika Rani P 243
7 5/6/2020 to 6/6/2020 A two days quiz on Environment, GK, Sports, Cinema, economy, and taxation- Lets Kwiz Up (on the occasion of environment day) Departmental Program For Undergraduate Students Prof Renuka Prof.Pavan Kumar S S Prof.Kavita Prof. Md.Farzana Begum Prof Deepika 200
8 20/5/2020 Online webinar on “Covid 19 impact on business and post covid 19 career growth opportunities Mr.V.Velu HR Manager Tata Motors Dharawad works Prof. Immaculate joseph kirthika   Prof.Arjun Rao   Prof.Girish Kumar K 62
9 29/02/2020 SAMIDHA- One-day Management fest-Abhivrudhi Departmental Program For Undergraduate Students Prof Pavan Kumar S S   Prof.Girish Kumar K 128

Department of Management Studies BITM has organized an FDP On Quality Assurance in Higher Education In association with MTC Global.


Under the Banner Center for Management Development and Research (CMDR) with Centre for Industry Interaction (CII)  BITM organized One-day Faculty Development Programme on Quality Assurance in Higher Education on 21st August 2017. The Resource Person:

  1. Prof. Bholanath Dutta

Founder &  President 

MTC Global: A Global Think Tank in 

Higher Education, ISO 9001: 2008

Partner: UN Global Compact I UN Academic Impact

Bangaluru 

Prof.Dutta spoke on the topic of Higher Education and the benefits to stakeholders.

  1. Dr.Sheelan Misra,

 Professor & HOD, Dept. of Management Studies.,

New horizon College.,

Bangaluru.

Dr.Sheelan Misra spoke on the various accreditation bodies in HE

40 Faculties from various colleges of Ballari District have attended this FDP 

.No Year Department Download Files
1 1st Year Batch 2020-2022 MBA Click Here
2 2nd Year Batch 2019-2021 MBA Click Here

  1. Manav – HR Lab
  2. Maverick – Marketing Lab
  3. Finwhiz – Finance Lab
  4. Big ants – Movie club.
  5. Knowledge café – knowledge sharing center
  6. We Care- CSR imitative
  7. 3 Bay News Room

Program-specific outcomes

  • PSO1: To develop and demonstrate skills and competencies by integrating financial models to resolve unprecedented challenges.
  • PSO2: To demonstrate knowledge, skills, and strategies to design effective marketing capabilities in the real-world environment.
  • PSO3: Ability to manage the human capital and ensure effective HR audits for building competitive business.
LIST OF NON-TEACHING STAFF
Non-Teaching Staff
1 Mr. Essamuddin Lab Assistant B.E, CSE 2
2 Mr. Shivaraj Kumar JHM Attender SSLC 12
.No Year Department Download Files
1 1st Year Batch 2020-2022 MBA Click Here
2 2nd Year Batch 2019-2021 MBA Click Here

MBA Specialization

  • Data Analytics,
  • Logistics and Supply Chain Management,
  • Marketing,
  • Finance
  • Human Resource Management

 

The Department strives to create a vibrant knowledge base environment in the department to empower students with professional & personal excellence.
  • The department envisages instilling managerial qualities among the students with an ability to harness the latest trends and developments in the field of management and technology.
  • The teaching facility is a carefully put-together team of varied real-world managerial experiences.
  • Apart from the core faculty who act as campus mentors and student guides, business leaders, corporate bigwigs, industrialists, professional consultants from the other segment of the teaching faculty visit the campus and interact with students through regular classroom sessions, seminars, workshops, and discussions.
  • The student at the end of the day is disseminated with such high-quality challenging inputs that the tenure in the institute becomes rigorous, demanding, and compelling.
  • The department is provided with state-of-the-art classrooms, an air condition seminar hall, a computer lab, and an extensive knowledge resource bank of valuable references libraries, and internet connectivity.
    The department has separate management Clubs, viz., Manav – HR Lab, Maverick – Marketing Lab, Finwhiz – Finance Lab, Knowledge café – knowledge sharing center, We Care- CSR initiative and Big ants- movie club, which interact with corporate executives, bringing in speakers, and participate in Management fests.
  • The department had conducted a Management fest "Abhivrudhi" wherein participants of various business schools participated.

 

List of cases published by Faculties

(i) Whether to Terminate or provide support by Dr.Anupama B

The objective of the case is to give a clear picture of HR's role in the organization. The case has been built up around an issue of transforming efficient employees into inefficient because of personal reasons. The case will compel students to think from the perspective of Employees and Employers and analyze the situation objectively to come out with an appropriate solution. The case has also put light on the Employee Assistance Program to be adopted to retain the efficiency of the employees.

(ii) Case study of Women Entrepreneur by Dr. Javed Kalburgi & Prof. Girish Kumar K

Entrepreneurship is not limited to only men, in today’s 21st-century women are more dominant in all the areas the case highlights about two successful ladies in the business. The reason to teach these cases is to bring highlights to our students that women's power can change various business scenarios.

(iii) A Study of the importance of Business Communication in the Hotel Industry of Hampi, Ballari by Dr. M Javed kalburgi & Prof. Deepika GS

The Idea of writing the case came during my visit to Hampi, and how Communication Plays a vital role in tourist areas like Hampi which is situated in Hospet, North Karnataka, as most of the foreigners are the target customers in the hotel's industry at Hampi, English Communication plays a very important role. So I felt like sharing this real-time case on generalized experiences & sharing with students. I felt this case can lead to a good discussion on increasing work motivation & implementing effective communication skills within the students.

(iv) Liquidity and Profitability of Jindal Steel & Power Limited- A Case Study by Prof. Devika Rani P & Prof. M.Farzana Begum

While teaching the students how to interpret the financial statements and letting them realize the importance of financial statements of any organization, we felt the need for developing a case on liquidity and profitability of JSPL. Because, analysis of financial statements, such as any other financial and economic analysis is an activity to be performed consistently by any company wishing to develop.

(v) Jeevajala - losing its strength – A Case Study by  Prof.  Kavita C Achchalli,

The inspiration for the case came from a friend who shared the story of labor problems in his water mineral plant situated on the outskirts of the city. He experienced labor problems when the production increased due to an increase in demand additional laborers are hired from the nearby villages of the plant on daily wages. I converted the conversation with my friend into a problem-solving case. The issues in the case were absenteeism, demographic factors of the plant location, and how to reduce the absenteeism of employees.

(vi) Teacher from Academics to Business---Dr.Shaheeda Banu S & Dr.Javed Kalburgi

The opportunities still exist in abundance it's quite challenging but it’s still possible to profit in the face of them. This case study reveals how a determined Teacher started her Cart under the name MCQ Street vendor Cart. In this case study, students will discuss the characteristics and challenges faced by a woman entrepreneur.

(vii) Non Performing Assets in Indian Banking Industry- A Case Study by Dr. Janet Jyothi Dsouza & Prof. Dinesh K

This case discusses the issue of high NPAs in the Indian banking industry. It covers in detail the various NPA of Commercial Banks, Public sector Banks, Private Sectors Banks, and Foreign Banks in India. Non-performing assets (NPAs) in the banking sector can severely affect the economy in many ways. If NPAs are not properly managed, it can cause financial and economic degradation which in turn signals an adverse investment climate. In this case, the NPAs of the banking sector and their effect on the economy and for the banking industry is discussed with MBA students a for better understanding of the NPA concept.

(viii)  Surya Tiffin’s - Ghar ki Yaad delayed by Dr.Shaheeda Banu S & Prof. Deepika GS

The inspiration to write the case came from a friend who shared the story of how his personal and financial status chanced from a comm. Cart Tiffin seller to a Proprietor of a big hotel in the center of the city and how his another friend helped him financially to come up in life with the caliber and competencies that an individual possess I just gave a framework to the conversation that I had with my friend into a problem-solving case. The issues in the case were though some individuals have core competencies and caliber financial support will not be there. In this case, we not only witness ethics, humanity but also the enterprising skill of an individual.

(ix) SEZ its linkages in Development of Jeans Manufacturing: Exclusive focus on Ballari City by Dr. Christopher Raj. D

In the path of economic development Jeans manufacturing at Ballari city has earned its lucrativeness by the virtue of its garment industry as the occupation of Ballari citizens, it has paved a path in attracting the administrators in considering Ballari cluster of Jeans manufacturing as SEZ preference. In this back drop, the importance of case study for academics will prove to be valuable, in understanding the factors for market identification and development, cluster development and expansion of the market, production, and marketability.

(x) The influence of Job enrichment leads to employee Empowerment by Prof. Immaculate Kirthika

While teaching a course on Human Resources, students were finding difficulty in understanding the concepts of Job enrichment and employee empowerment. The case studies from textbooks where complex, Therefore the idea of creating a small & simple case study came into mind which would help the students understand well.

(xi) An inner conflict an entrepreneur between ethics and profits -A case study by Prof. Pavan Kumar S S

The insistence of this case study is to indicate that tycoons face ethical problems and these quandaries be able to be resolved using several ethical prototypes. Mr. Aravind is in the business of manufacturing Jeans & cotton trousers manufacturing. Can we reduce the quality of product for better profitability? And evade disbursing taxes for dropping the cash flows? When majority of the units are doing this practice, how to stay ethical and profitable at the same time is the question on the horizon in his mind. This case study was applied in the class room situation and the author found active participation by the management students. The teaching transcripts supplemented by the case study point toward the issues and likely means of dealing with those issues. The case study illustrates that it is possible to stay ethical and profitable at the same time and these two need not be mutually exclusive objectives for an organization.

(xii) Claim settlement in Life Insurance- Prof. Renuka .S

This case is a situation where a person has taken a life insurance policy, during the time of emergency wants to claim it back. But the insurance company will reject the claims stating the reason that the reason for claiming the insurance is not covered in the policy which he has taken. He appeals several times with all proof of documents, but no use of it. Finally the client takes the issue in front of insurance ombudsman.

(xiii) Tata-Corus: A case of corporate wedding by Prof. Dinesh K & Dr Janet Jyothi Dsouza

Tata Steel (part of the Tata Group based in India) acquired the Anglo-Dutch steel firm Corus for US$11.3 billion—this was the biggest acquisition by an Indian firm and synergy forecast up to $350 million in savings after about three years from synergies in procuring materials, in marketing and in shared services. Tata Steel will finance this deal through “Own funds and Debts”. $ 3.45 Billion by Tata Steel, $ 6.5 Billion from ABN AMRO, Credit suissee, and Deutsch Bank (Debt financing), $ 1 Billion by Tata sons and rest from additional Credit facility. This case open up for the students to give their opinion whether Did Tata Steel overpay for acquiring Corus? What is the long term possibility of realizing proposed synergies?

(xiv) Customer Relationship Management Practices in select organized Retail Outlets: A Case Study of Ballari City by Prof. Ravi kumar J S

This case study addresses the need of CRM Practices in Selected organized retail outlets in Ballari city and discusses strategies adopted. Understand the contribution of CRM of the retail outlets with respect to its objectives. The aim of this case study is to find & identify these issues impact on customer expectations through implemented CRM retail outlets which can improve the relationship with customers.

(xv) Case Study on Cinderella’s Market Success Story by   Prof. Divya Bharathi,

Tax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems. In this scenario Cinderella toys business had faced few challenges in establishing their brand in the market. In this regard the students will learn the product launch, various branding positioning strategies, marketing strategies to promote Cinderella brand into the market. This case is basically covering the marketing management, strategic management and integrated marketing communication concept and subject.

Cases Taught by Faculties

(1) Managing a Family Business (Entrepreneurship Development)

Family business case studies help students learn about real family business situations, match concepts and theories to problems and test their own reactions to case situations. Family business cases are challenging to analyze because they typically cover not only business issues, but ownership, and family topics as well.

(2) New Food Product (Entrepreneurship Development)

New product development is vital for the future of the food industry. This lays the ground in which effective design of a practicable plan and its implementation helps the process of food development. Tasks like processing and manufacturing, sorting, blending, grading, and packaging are paramount in ensuring the food produced attains its competitiveness in the market segment.

(3) International Corporate Finance by Madura (Financial Derivatives)

Description: Balde, Inc needs to order supplies 2 months ahead of the delivery and considering an order from a Japanese supplier and that require two choices: Purchase two call options or Purchase one futures contract. As an analyst for Blade, you have been asked to offer insight on how to hedge. This case helps students to apply the concept hedging through various choices available and decide the feasible solution.

(4) Case Problems in Finance (Financial Derivatives)

Description: Sally Jameson, an MBA from Harvard Business School has landed the first job offered by Mr Marks at Telstar a multinational company. On the first day of the reporting to the company Sally and Mr Marks had conversation regarding compensation for her performance linking to the stock options. This case open up for the students to evaluate the choice open for evaluating between cash or stock option.

(5) HSBC Bank (Banking and Financial Services)

This case is designed to provide information related to HSBC Bank with a focus on innovative products. This bank was selected for case analysis to analyze the effects of recent changes on commercial banks based on its representative character i.e., HSBC Bank- which is a foreign bank.

(6) State Bank of India (Banking and Financial Services)

The purpose of this case is to know the importance of sophisticated or high technology for improving the customer service, productivity and operational efficiency of SBI bank. This case is an outcome of the effort to document the effect of globalization on commercial banking and discuss the key facts based on the comparison of services offered by leading bank of our country i.e., SBI.

(7) Indian Refrigerator Market (Marketing Management)

India's Refrigerator market estimated at Rs. 2750 Cr. is catered mainly by 10 brands. The annual capacity is estimated at around 4.15 million units is running head of demand of 1.5 million. As there is a demand and a surplus supply, all the manufacturers are trying out for new strategies in the market. In this regard this case is taught to the students to make them understand the STP, New product development and Marketing mix concepts.

(8) Video Screen in Super Market (Marketing Management)

In this case study how video screens are used in super market as a promotion tool to attract the customers attention and creating awareness is been discussed. Also how digital signage and sign boards in retail change will give a better customer experience is discussed. Here students can learn the retail assortments, techniques and tactics used by them.

(9) Evaluation of Projects (Project Appraisal Planning & Control)

The important investment criteria are classified into two broad categories – discounting criteria and non-discounting criteria. A familiarity with these criteria will facilitate students an easier understanding of costs and benefits, risk analysis and cost of capital while evaluating the optimal project. This case looks at how investment appraisal is done in practice.

(10) Enterprise Risk Management at Deutsche Post DHL (Risk Management and Insurance)

The case study discusses how Deutsche Post DHL, the world’s leading logistics group in terms of revenue, managed its enterprise-wide risk. The case study provides the students a fundamental understanding of the different kinds of risks faced by the company and how it proactively managed these risks.

(11) Job Description of an Assistant (Recruitment and Selection)

The case talks about the job analysis which provides essential inputs required to effectively carry out HR function - Recruitment and Selection. The case helps the students to understand develop the skills of analyzing a situation and solving the problem at hand.

(12) Which is more important - Recruiting or Retaining? (Recruitment and Selection)

The case talks about the role and responsibilities of employees, interpersonal relations between/among the employees and how they affect the employees of the organization to quit or stay with the organization. With this case students can understand what is important – recruiting or retaining? And it leads to a good discussion among the student.

 (13) The case for Remedial Training (Learning & Development)

The case helps the students to understand the relationship between job standards, employee performance and training need analysis based on the performance appraisal. It makes the students to understand what is low performance? How a manager /supervisor needs to look into such situations and how to improve the performance of the poor performing employees through monitoring of employees and remedial training programme.

(14) Poor Sanjay! (Learning & Development)

The case was chosen as it throws light on training programmes. The case helps students to understand the role of a manager /trainer who needs to supervise the work of his subordinates / trainees and train them to perform the assigned job efficiently, what kind of training should be conducted for sales persons as effective learning depends on kind of training (on-the-job or off-the -job).

(15) Hilton Hedge Using an Interest Rate Swap (Financial Derivatives)

Description: Hilton Hotels disclosed in December 31, 2002, we had a derivative contract that swaps the fixed interest payments on our $375 million 7.95% senior notes due 2007 to a floating interest rate equal to the six-month LIBOR rate plus 415 basis points.” It had issued fixed-rate senior notes that made semi annual payments based on the 7.95% coupon. Hilton wanted to take advantage of the low interest rate environment and swapped their fixed interest payment for a floating-rate payment. The swap used is traded OTC. In this case study, This case give the exposure of application of swap contract and its operation and how this helps in hedging the risk during the uncertain period and balance the cash flows.

(16) Student Educational Loan Funding. (Abridged) (Financial Derivatives)

Description: Harvard Business School offering the School’s student Educational Loan Fund (SELF) an tax exempt offered in the past with variable rate loan and now proposed a new policy under this students would receive monthly fixed rate loans. Rick Melnick as Associate Director of Financial Management need to decide among the alternative available, including Swaps, caps. Floors and swaption and also consider the looking into the economic and other business criteria.

 (17) The Wrong Job (Organizational Leadership)

The case deals with promotions and employee performance after promotion, how the change of job (promotion) affects the employee performance, impact of work environment on performance, employee dilemma to express rejection of accepted promotion. The case helps to understand that promotions get us opportunities for learning and career development and ultimately leading to develop skills for becoming a leader.

(18) Fish out of the Pond (Organizational Leadership)

The case talks about the groups – group formation, types of groups at workplace, supervisor and subordinate relationship, supervisor motivating/encouraging subordinates to work with dedication. Managing group/team is one of the qualities required to lead a group/team.

(19) Policies and Performance appraisal   (Strategic Talent Management)

The case is about performance appraisal and talks about the organizational politics. The case throws light on employees trying to build pro and anti-groups for personal benefits, superior and subordinate relationship, appraisal methods, and organizational politics, appraisal based (superior’s performance appraisal by subordinates) promotion. It also leads to a good discussion on performance appraisal methods.

(20)HRD Culture at CICSO System (Strategic Talent Management)

The case throws light on various HR policies and practices of the organization and how these practices are able label it as one of the ‘best place to work’ and attract able employees in the competitive business world. Attracting and retaining able employees is the base of strategic talent management. It also talks about how present HR practices need to be changed to be in the race in changing business environment/ market situation.

(21)Portfoiio section made easy (Investment Management)

Radiant securities a financial services company has given the task of financial planning for the investment of Rs100, 000 for a client by considering the following investment alternatives: T-bills, different set of equity stocks with different probability. This case open up the basic inputs for constructing portfolio and choice of better portfolio selection.

(22) Choice of Investment between Risky & Risk free stocks (Investment Management)Mr Pawn Garg approached for professional advice on investment on equity stocks .The case discuss about the likely future returns and risk on the proportion of investment and recommend the alternative investment plans by having the different combination of different asset class and on the objective of the client.

(23)Glenwood heating Inc. Vs. Home eaters Inc. (Accounting For managers)

This case was part of classroom discussion to explain better about the Financial Chapter Analysis. It gives them an insight of different tools used and analysis of financial statements and also the interpreting the same which will enable to use it while perusing their Internship &Projects

(24)Bier Haus (Accounting For managers)

This case was part of classroom discussion to explain better about the Accounting Concepts & Conventions. It gives them an insight of different tools used and analysis of financial statements and also the interpreting the same which will enable to use it while perusing their Internship & Projects

(25) Commissioner of Income Tax Chennai Vs Ajit Kumar (Tax Management)

This case was part of classroom discussion to explain better about the Depreciation concept. It gives them an insight of Section applicable for depreciation and the consequences to face if no proper method is employed assessing the depreciation value.

(26) Sourastra cements ltd Vs Supreme Court (Tax Management)

This case was part of classroom discussion to explain Capital & Revenue expenditure and receipts. It gives them an insight of understanding the different dimensions of dealing with varied expenses and their effect in the Direct taxes.

(27) MM Forgings Vs ACIT   (Madras High Court) (Direct Taxes)

This case was part of classroom discussion to explain the provisions of income from business/ profession computation. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from PGBP in the Direct taxes

(28) PP Menon (Kerala High Court) (Direct Taxes)

This case was part of classroom discussion to explain the provisions of income from Capital Gains computation. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from Capital gain and also varied exemptions available in the Direct taxes

(29)Aditya Landlord case (Direct Taxation)

This case was part of classroom discussion to explain the provisions of income from House property and capital gains. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from CG & HP in the Direct taxes

(30) ITAT Ahmadabad case (Direct Taxation)

This case was part of classroom discussion to explain the provisions of income tax It gives them an insight of understanding the different sections applicable and their effect on various components while computing income in the Direct taxes

(31)The impact of GST on Municipal Finances in India: A case study of Mumbai   (Indirect Taxation)

This case was part of classroom discussion to explain the provisions of GST in a municipality and its importance. It gives them an insight of understanding the different sections applicable and their effect on various components while computing taxes

(32) Apar pvt Ltd and others Vs. Union of India and others on 17th October   (Indirect Taxation)

This case was part of classroom discussion to explain the provisions of customs duty and its importance in detail. It gives them an insight of understanding the of import duty, payment aspects etc.,

(33) Mini case on Capital Budgeting (Financial Management)

The finance Manager has to undertake various financial decisions namely financing decision, investment decision and dividend decision for carrying out the business activities. It is evident that some of the methods and techniques are helpful for the managers which assist them in taking right decisions, capital budgeting techniques helps the finance manager to decide the timing of investment, to decide the feasibility of the project and to know the internal rate of return. In order to give a practical exposure to students and how the activities are carried out the present case is discussed.

(34) Mini case on EBIT-EPS Analysis (Financial Management)

The main objective of every firm is to earn profit and maximize the wealth of shareholders. To fulfill the objective, the Finance manager makes financial planning and analysis which includes the process of budgeting, analysing and forecasting the financial data which can help the organisation to be aligned to its financial goals and also to support strategic business decisions of the company. It also helps an investor to know if the company is stable and profitable enough for investment. EBIT-EPS analysis gives a scientific basis for comparison among various financial plans and shows ways to maximize EPS. Hence, EBIT- EPS analysis is a tool of financial planning that evaluates various alternatives of financing project under varying levels of EBIT and suggest the best alternative having highest EPS and determine the most profitable level of EBIT. The case helps students to determine the level of EBIT for which EPS will be highest and decide the best financial plan.

(35)Kentucky Fried Chicken (KFC) (Legal and Business Environment)

As a part of discussion on the topic legal environment for the subject Legal and Business Environment, the case study on KFC was given to students for discussion to understand the various provisions of the act and the legal aspects involved for violating the rules made by the Indian Food and Drug Administration.

(36) Equity Stock Investment: Professional Management Services (Investment Management)
The case illustrates the equity valuation process and discusses how to analyze the equity stocks for the different dividend policies of the company. The case explores students to understand the concept of equity stock valuation and it application of different models based on the policy decision of company on its earnings announcement and decide on the investment decision by arriving at intrinsic value

(37)Selection of optimal option strategies (Investment Management)

The case open up for the different possible investment strategies keeping in view about the future uncertainties and providing the suggestion for the balancing and rebalancing of portfolio based on the performance of the stocks in the past ,present and possible future growth.This case provide inputs for students in applying the concept of portfolio management strategies in terms of active and passive portfolio management strategies.

(38) The Rs.2800 Crore Enron-sponsored Dabhol Power project in Maharastra (Legal and Business Environment)

The case discusses the installation of power project in Maharashtra.  The installation of the plant was opposed by few political parties as installing the plant would harm the society and environment. To give exposure to students on social, environmental and political aspects the case was discussed.

(39)Discounted Cash Flow (Corporate Valuation)

Value of an asset is a future cash flow it can generate discounted at an opportunity rate that reflects the risks of the asset. Thus, the discounted cash flow method is widely used to estimate the true value of an asset. It helps in taking good investment decisions by comparing its fair value with current stock price. The case was discussed with students to give them practical knowledge of how these techniques are carried out.

(40)Economic Value Added (Corporate Valuation)

Economic value added attempts to understand whether a business creates sufficient surplus to cover the cost of its capital or to fulfill the shareholder expectation into value creation. The concept of EVA is better than that of the concept of accounting profit as a tool of value creation because it considers the overall cost of capital. This case study on EVA helps students to ascertain cost of capital and determine EVA which gives them knowledge about how these will enhance shareholder.

(41)Vodafone Essar Limited – Zoozoos (Integrated Marketing Communication)

In this case how Vodafone entered into the market with its attractive unique campaigns and was successful in attracting the customers, importance of using brand endorsers to promote the brand and impact of successful campaign on profits, revenues, growth of the company is discussed in detail.

(42)Perform and Perish (Integrated Marketing Communication)

In the above case the importance of product or service efficiency and effectiveness is explained. If your products are not performing well and if effective promotions and advertisements are not done, if you are not unique, innovative and updating yourself you will be perished. Also in order to achieve the efficiency of manpower and in case of issue providing training to the employee to enhance the performance is discussed.

(43) Hero Honda Motors Limited- Ratio Analysis (Accounting For Managers)

Hero Honda motors Limited motor cycle manufacturing company in India. The financial statement of this company is taken for the analysis. The following ratios have been asked to analyse.

  • Return on Investment
  • Solvency
  • Liquidity
  • Resources Efficiency
  • Profitability

Further the students have been asked to find out the market price of the shares

(44)Financial Statement Reporting (Accounting For Managers)

To enrich the discussion on financial statements the annual reports of Tata motors has been given to students to discuss the following aspects.

  • The need for conceptual frame work for financial statements
  • Why the statements like directors report, chairman’s statement are not considered in financial statements?
  • What is the purpose of preparing CSR reports?

(45) Short Circuit Electrical Company - EPS, DPS AND D/P Ratio (Advanced Financial Management)

Short Circuit Electrical Company is one of the market leaders in electric product manufacturing. The company EPS have been impressive for more than 10 years and management is giving adequate dividend to the shareholders. During the year 2009-12 faced downward trend and Sharpe decline in EPS. The company is following the stable dividend policy. The students have been asked to analyse the impact that the dividend decision may have on the market position of the company

(46) Sunlight Industries Ltd-Account Receivables (Advanced Financial Management)

Sunlight Industries Ltd manages its account receivables internally by its sales and credit department. The company finances it investment on debtors through mix of bank credit and own long term funds. The cost of credit is 12 and 15 percent respectively. In order to unburden the management with debtors the company examining the feasibility of outsourcing its factoring services for managing receivables. The students have been asked to examine the feasibility of outsourcing the factoring services.

(47)ARCO Chemical –Worldwide Strategy (International Financial Management)

ARCO Chemical Company had less successful product line in domestic market during 1980. The company entered into global market and it did well in global market. During the face of business it face stiff competition from competitors such as Dow chemical. In response the company set up some production facilities and joint ventures and strategic alliances. In July 1988 ARCO Chemical was acquired by Lyondell Petrochemical. In this case the students have discussed the following points

  • Company rationale for globalization?
  • What advantages has ARCO realized from global operations?
  • What are the threats have arisen from ARCO globalization efforts?
  • How the globalization affected and been affected by industry consolidation?

 

(48) Chaithra Enterprises-Small Scale Industry (International Financial Management)

Chaithra Enterprises is a small scale industry. The company got a order from Japanese supermarket chain, requesting him to quote the price in Yen for supply by Bijapur style Kasuti embroidery inset. Samples should be sent immediately. The students are asked to have the discussion on following points

  • What price should be quoted for immediate payment
  • What interest rate over the above price will you quote for the payment due on the 90th and 180th days?

(49)BhartiAirtel Limited (Integrated Marketing Management)

In this case study the advertisements, promotions, budgeting, expanding strategies as well as global exposure attained by Bhartiairtel limited is discussed. How to influence young generation to penetrate into the market is also mentioned where STP is also covered.

(50)Zomato Online Delivery (Integrated Marketing Management)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

(51) Personal Effectiveness: A Case Study (Personal Growth & Interpersonal Effectiveness)

Many of us do not know whether we are effective or ineffective, even if we know that we are unable to perform still we do not know where to improve and how to improve. This case will help individual to evaluate themselves and find a self-solution to become effective personally. So I have taken this case study as discussion in classroom

(52) Enterprise Builds On People (Human Resource Management)

Certain interesting insights on strategies used in the case were appropriate to explain students. Therefore, the case was discussed in the class.

(53)Which is more important-Recruiting or Retaining? (Human Resource Management)

The idea of choosing the case was because of the comparison used in the case was simple and relevant to the syllabus.

(54)Calculating ROI on Content Marketing (Digital & Social Media Marketing)

The objective of the case study is to make the students the significance of Content Marketing and its terminologies. Students were able to know how to use words while writing Content for online Marketing

(55)Harris Teeter Case Study (Digital & Social Media Marketing)

National grocery and pharmacy chain Harris Teeter approached us to help them boost visibility in social media. The challenge in this case was the fact that there wasn’t much room for error. Grocery businesses have razor-thin profit margins, which means that every dime they invest into marketing needs to have a strong likelihood of producing a return. There’s not much to waste. Students were able to know the strategic ways applicable in social media.

(56) Sunflower Incorporated (Organization Change and Development)

The failures towards the change program in this case where challenging and created enthusiasm to solve the case in the classroom.

(57) A Case Study in the Indian Electricity Market (Organization Change and Development)

The subject related topics was more relevant in this case and therefore the case was discussed in the class.

(58) The 007 Car is here (Managerial Economics)

This case talks about the Auston Martin Car which is a luxurious car. This is an example for Exceptions to Law of Demand. This case is explaining the Snob Appeal in exceptions to law of Demand. Here students are asked to draw hypothetical demand curve by detailing the Veblen Goods.

(59) Automobile industry in India: New production paradigm (Managerial Economics) This case deals with the production function with economies of scale. How is the growth in Maruti Udyog Ltd in relation to production at different stages. Using the economies of scale how the advantages can be taken in the production in a manufacturing unit is explained in the case.

 (60) Bharti Airtel Limited (Consumer Behaviour)

In this case study the advertisements, promotions, budgeting, expanding strategies as well as global exposure attained by Bharti airtel limited is discussed. How to influence young generation to penetrate into the market is also mentioned where STP is also covered.

(61) Swiggy Online Services (Consumer Behaviour)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

(62)Dabur India Limited: Growing big and global (Managerial Economics)

This case talks about the objectives of the firm. Dabur concentrated initially on Profit maximization, later on went on for growth maximization. The case explains the concept of growth maximization application to Dabur India Ltd. Finally it is concluded that growth maximization has to be concentrated for the achievement of profit maximization.

(63) Nokia - The Qwerty Way (Managerial Economics)

This case deals with theories of firm. In this it is explained about the steps by Nokia in order to maximize its growth and profit maximization also. Nokia stands as an example to strive to stick in the growing competition in market under new technological innovations.

(64) New Food Product (Marketing Management)

In this case while starting a new business or launching a new product, how the business proposal, business plan and marketing plans are designed before and after entering into the market, How to create awareness about the products/services is discussed with the students and it also helps them in designing marketing strategies to enter the market and compete with competitors.

(65) Luggage becomes a Lifestyle Statements (Marketing Management)

Travel is a part and parcel of today’s life. It may be a business travel, a family holiday trip, pilgrimages, vacation in native place or a close cousins wedding and travelling goes on. How the various luggage brands creates a brand unique identity and use the various branding strategies to compete with the competitors and lead the market is been discussed.

(66)  Dabur India Ltd (Public Relations)

The objective of handling the case study is to make students understand on the philosophy of the company in terms of its work culture and keeping up its corporate profile. Every corporate company has to maintain effective communication as a part of its public Relations.  Analysis of the case aims at making students to understand on communication strategy, company adopts to communicate with its external and internal stake holders. On the basis of the information provided in the case, students are asked to perform SWOT of the company and understand on the concepts of Key performance areas & Employee Stock option plan. Along with these, students are also asked to formulate communication strategies that to be adopted by the company in the crisis situations in order to maintain its relations with its publics in good tune.

(67)  Turning customer complaint to customer delight (Public Relations)

The objective of explaining the case is to make students understand on importance of maintaining relationship with consumers to keep up the good will of the company in the market. One of the important functions of public relations professionals is to maintain good relations with the stake holders internally and externally. Case has been built up with the issue of increasing complaints from the customers because of improper services and even complaints from employees because of over scheduling of the work. Students are asked to come out with possible solutions and strategies to solve the issues relating to the complaints.

(68) Marketing and Distribution of Mushroom (Supply Chain Management)

Mushrooms are known to be the best alternative food for vegetarians. In order to sell mushrooms in a very big way all over India since Mushrooms have a great market potential and is also a perishable food a case was taught in the class where students were taught about the distribution and supply chain process to be used for different type of products.

(69) Garnier Promotional Strategies (Supply Chain Management)

Since the launch of Garnier Fructis in the year 2003, it has been a favorite hair care brand among millennial aged 18-32 years. In this regard they wanted to expand there customer base and wanted to increase the brand equity and performed various promotional activities and events to succeed in the market. Here students can learn various promotional tools its usage and importance for succeed in the market.

 (70) Maybelline Advertising Strategies (Integrated Marketing Management)

In this case the success story of Maybelline and its journey of promotions and importance of loyalty among consumers and usage of events to promote the brand or a product is been highlighted. Case enhances the student knowledge with respect to various integrated marketing communication tools.

(71) Marketers Bid Too Woo Women (Marketing Management)

In this case the women empowerment and how marketers should tap the potential women segment whose disposable incomes are more with women specific policies, insurance, lifestyle products, banking services etc. Marketing strategies to influence the women segment buying behavior is discussed.

(72) Managing Family Business (Strategic Management)

In this case how being an entrepreneur and coping up with the challenges and still trying to maintain the reputation and taking family business to the next level has been discussed. This case helps students in designing the strategies at different situations to survive in the market, attract the customers, take their business to the next level and also how to expand the business and succeed is taught.

(73) Case on Zomato Online Delivery (Strategic Management)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

 

gpdinesh
Dr. Christopher Raj.D

HOD- Management Studies

What began many years ago was a reality for TEAM BITM, We at BITM DMS like to share the momentous status of being an autonomous institute under VTU. It’s a prestigious effort to build a transformative program that equips you with the business knowledge, leadership skills, and networks to accelerate your career

A strategic planning process has concluded with a resounding declaration: We are Many Voices, One Institution! Achievement of this goal outlined in this plan will transform BITM and place it among the elite Institutes that focus on technology and Management.

Ballari Institute of Technology and Management traces its legacy back to a preeminent stature in engineering, technology, and Management and the spirit of Innovation. In this spirit, our goal is to produce graduates who have discipline-specific expertise and who are also known for their values and their ability to create, innovate, initiate, and lead. Our vision and mission call for:

  • Relevant education of our students, including those from disadvantaged backgrounds.
  • Vigorous partnerships with our collaborators.
  • Renewed commitment to innovation and the nurturing of excellence.
  • Cross-disciplinary research and education that build on our strengths in the professions, technology, and Management.

We challenge ourselves to reduce the boundaries between our academic units to bring greater recognition to BITM through collaboration, an emphasis on excellence, a commitment to diversity, and a respectful work environment.

Contact us

Office:08392-237166

Mobile: 9880999862

E-Mail-ID: christopherraj@localhost

E-Mail-ID: christraj75@gmail.com

 

Vision:

‘To be a leading B-school by nurturing dynamic leaders and managers through academic excellence, research, and innovation’.

Mission:

  • To Impart ethical and value-based management education with pragmatic insights
  • To provide a conducive environment for developing leadership qualities
  • To inculcate a culture of entrepreneurship, innovation, and Research 

Values and Core Principles

The culture of the Institution is a shared system of values, beliefs, and attitudes that shapes and influences behavior. The culture is determined through the organization from top to bottom and from generation to generation. We must live our values to continuously improve. We define our culture by seven core operating principles that guide us through our planning. While these principles do not in themselves define a strategy, a successful plan requires adhering to them.

  • Focus on Students: Our primary mission is not only to educate students in their chosen disciplines, but also to inspire them to become innovators, leaders, and positive contributors to society.
  • Strengthen Faculty and Staff: The faculty inspire and direct all we do academically, from basic education to discovery and the creation of new concepts, systems, and products. The staff delivers our administrative services and partner with the faculty to ensure an excellent student experience.
  • Foster Leadership and Ethical Decision-Making: The faculty inspire and direct all we do academically, from basic education to discovery and the creation of new concepts, systems, and products. The staff delivers our administrative services and partner with the faculty to ensure an excellent student experience.
  • Commit to Diversity and Excellence: If we are to both remain relevant and attract the highest caliber of students, faculty, and staff, we must ensure that our TEAM is inclusive and open to all viewpoints. A culture of excellence must pervade the university in both academic and non-academic areas.
  • Focus on Resource Management: The financial well-being of the institution is critical for our success. We will embrace responsibility-centered management to achieve financial strength and expect that all members of the BITM TEAM, including alumni, are responsible for enhancing our resources.
  • Engage Alumni: Our greatest legacy is our alumni and their many contributions to business and society. We will celebrate their many achievements as a foundation of the BITM story. We will engage our alumni in planning for the future of BITM and rely upon our alumni for their involvement and philanthropic support in the execution of this plan.

Programme Educational Objectives (PEO's):

  1. To provide the students with inter-disciplinary Management concepts to solve complex and dynamic real-world business problems.
  2. To develop leadership, critical thinking, teamwork, and communication skills among the graduates.
  3. To imbibe the graduates with professional ethics and value for lifelong learning and career enrichment.

Program Outcomes (PO's):

  1. PO1: Apply knowledge of Management theories and practice to solve business problems.
  2. PO2: Foster analytical and critical thinking abilities for data-based decision-making.
  3. PO3: Ability to develop value-based leadership ability
  4. PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of the business.
  5. PO5: Ability to lead themselves and others in the achievement of organizational goals contributing effectively to a team environment.

Mapping PEO's and PO's:

Program Objectives Program Outcomes
1 2 3 4 5
A X X X X
B X X X X
C X X X X
D X X X X X
E X
F X
G X

Program/Course Assessment Tools:

  • Internal Assessment Tests
  • Seminars and Workshops
  • Book/Movie Reviews
  • Micro-Projects, FieldWorks and Real-World Learning
  • Case Discussions and Analysis
  • Business Quiz
  • Event Management
  • Student Lab Activities
  • Interviews
  • Role Play
  • Team Building Exercises

Strategic priorities

To achieve our vision, we have identified three major strategic priorities for the Institution. Each is aligned with our mission. The goals outlined later are based on these priorities.

1. Ethical and Value-Based Management Education.

We must differentiate our education from that offered at similar technology-oriented Institutes to give students a compelling reason to attend BITM. In addition to discipline-specific expertise that is equivalent to or better than that of the best private technological Institutes, we must add unique ethics and value for our graduates to be successful after graduation. We must include knowledge from business, psychology, design, and law in general education. As a private Institute, our goal must be to deliver an education that prepares our graduates for a successful life—to contribute in their field the first day after graduation and 20 years later and to obtain leadership positions.
We must emphasize and build upon our strengths and develop a unique collaboration between professional ethics and our traditional values.

2. Conducive Environment for Developing Leadership Qualities.

Leadership is the ability of an individual or group of individuals to lead, guide or influence another group of people or an organization. We at BITM encourage our students for having a clear vision to lead and to achieve their organizational goals by providing a conducive environment, skills, and guide and nurture in their academic pursuits to attain excellence.

3. Culture of entrepreneurship and research excellence

Institutions are defined by research excellence. To be nationally and internationally recognized, we must choose interdisciplinary research themes that will distinctively define BITM’s research position.
Our focus will be to produce employable graduates who have discipline-specific expertise and who are also known for their ability to create, innovate, initiate, and lead.

S. No Name Designation Gender Qualification Experience (In Months) Currently working with institution? Joining Date Leaving Date Association type
1 DR JANET JYOTHI D'SOUZA Professor - HOD Female Ph.D 183 Yes 10-07-2015 --- Regular
2 DR SHAHEEDA BANU S Professor Female Ph.D 216 Yes 10-06-2017 --- Regular
3 DR D CHRISTOPHER RAJ Professor Male Ph.D 238 Yes 19-02-2007 --- Regular
4 DR SIRIGERI JAYANNA Professor Male Ph.D 480 Yes 01-07-2017 --- Adhoc / Contractual
5 DR DIVYA BHARATHI Associate Professor Female Ph.D 130 Yes 11-04-2016 --- Regular
6 DR BUDAGAVI ANUPAMA Associate Professor Female Ph.D 154 Yes 03-02-2020 --- Regular
7 SAMPATH KUMAR Assistant Professor Male MBA 1 Yes 07-12-2022 --- Regular
8 YAMANOORAPPA Assistant Professor Male MBA 1 Yes 21-12-2022 --- Regular
9 SUSHMA PREMKALAL Assistant Professor Female MBA 30 Yes 01-06-2021 --- Regular
10 VINOD KUMAR T Assistant Professor Male MBA 36 Yes 01-02-2020 --- Regular
11 VASANTI T Assistant Professor Female MBA 84 Yes 05-02-2021 --- Regular
12 ARUN KUMAR Assistant Professor Male MBA 96 Yes 01-06-2021 --- Regular
13 PENEUL M Assistant Professor Male MBA 107 Yes 01-02-2020 --- Regular
14 SHIVARAJ M Assistant Professor Male MBA 138 Yes 01-06-2021 --- Regular
15 SHAM R K Assistant Professor Male MBA 144 Yes 01-02-2020 --- Regular
16 PAVAN KUMAR SS Assistant Professor Male MBA 156 Yes 01-05-2017 --- Regular
17 KAVITA CHENNABASAYYA A Assistant Professor Female MBA 184 Yes 16-08-2017 --- Regular
18 RAVI KUMAR JS Assistant Professor Male MBA 184 Yes 01-08-2016 --- Regular
19 KIRAN KUMAR K Assistant Professor Male MBA 187 Yes 01-06-2021 --- Regular
20 DINESH K Assistant Professor Male MBA 214 Yes 23-07-2008 --- Regular
21 IMMACULATE JOSEPH KEERTHIKA Assistant Professor Female MBA 60 No 03-02-2020 30-11-2022 Regular
22 KANNE GIRISH KUMAR Assistant Professor Male MBA 36 No 04-11-2019 05-11-2022 Regular
23 FARZANA BEGUM Assistant Professor Female MBA 96 No 19-07-2016 05-11-2022 Regular
24 P DEVIKA RANI Assistant Professor Female MBA 160 No 19-07-2016 31-10-2022 Regular
25 NUZHATH FARHEEN S Assistant Professor Female MBA 36 No 01-02-2020 31-07-2022 Regular
26 RENUKA S Assistant Professor Female MBA 180 No 01-10-2018 31-07-2022 Regular
Sl.No Name of the faculty Title of Award /Fellowship Year of Award International/ National/ State/ University Level Name of the Agency or Body granting the award/ Fellowship
1 Dr. Janet Jyothi D’souza AIMS International Outstanding Young Women Management Researcher Award January 2nd, 2020 International AIMS International and IIM Kozhikode
2 Dr. Shaheeda Banu. S Most Promising Professor of Management in Karnataka August 15th, 2020 National Brand Opus -Leadership Icon Awards
3 Dr. Mohammed Javed Kalburgi D.Litt September 9th, 2020 International University of America
SN Name of the Laboratory Carpet area (sq.Mt) Lab / Major Equipment
1 Computer Lab 88.54 60 Nos. Intel Core i3 3.30 GHz, 320 GB HDD, Monitor, Keyboard, etc.,
ACADEMIC YEAR 2020-2021
SN Event details Date Resource Person With Designation No of

participants

1 4 day student webinar series 2 on Overview of financial market 01/03/2021 to
04/03/ 2021
Dr. V. Aditya Srinivas, Chief operating officer & Chief economist, Bombay stock exchange brokers forum, Mumbai(India) 150
2 International webinar on leadership & happiness 06/05/2021 Wesel Dema, Program officer, Gross National Happiness Centre, Thimphu, (Bhutan) 100
3 3 days International webinar on Building International Partnership in an unpredictable Global Environment 8/05/2021 –
10/05/2021
1.Wafaa Saad
Senior Trade Adviser
Energy UK Dept for International Trade British Embassy (Cairo)
2.Prof Anand Agrawal
President, BlueCrest University, (Ghana)
3.Cecilia de la Garza Martinez Rector, Universidad Polytechnic
De Ramos Arizpe Coahuila, (Mexico)
180
4 webinar on Basics of financial planning 19/06/2021 Namrata Arora,
Director for Business Development- Knowise learning academy Bangalore (Karnataka)
100
5 20 days online certification course on Digital Marketing 25/06/2021-
14/07/2021
Prof. Bholanath Dutta Founder- President, MTC Global, Bangalore 52
6 Webinar on Stock Market Prosperity in association with National Skill Development Corporation 5/07/2021 Mr. Venakata Shri Harsha MD & CEO of SHINE PROEJCTS, Hyderabad. 90
7 Webinar on Transition: Academia to Industry Preparedness 17/07/2021 PrashanthRamdurg Director Sales @Sales Force 100
8 National Level Webinar on “Place Decisions: Path towards Success in Marketing” 21/07/2021 Dr. Rajesh Kumar Pandey Faculty at SSR IMR, Silvassa. 20
9 Student Webinar on Gamification of  Finance 21/09/2021 Dr Shika Gupta
Financial Expert, AWOKE India, Security Market Trainer(SMARTs),SEBI
 
100
10 Webinar on Mutual funds and Career opportunities Post COVID-19 13/11/2021 Mr. Suhas Rajput
Empannelled Trainer at BSE/NSE
 
85
11 Three days international FDP on ‘ICT integration in teaching and learning process’ 16 Sept 2021 to 18th Sept 2021 Dr. Mujtaba M. Momin, Dr. Shrinivas V.K, Dr. Jay Singh Dr. Shaheeda Banu 70
12 One day webinar on Transition Academia to Industry Preparedness for MBA students 27th July 2021 Mr. Prashanth Ramdurg Director Sales, Platform Solutions 100

 

Sl No Date Name of the event Resource person Event co-ordinators No of Participants
1 07/12/2020 to 11/12/2020 Five Days International academic Summit ‘Building Global workforce with Academic Excellence’ Dr Meithiana Indrasari, Dr Yadavalli Basavaraj, Dr Safaa Shaaban, Dr Dileep Kumar M. Prof. Kavita C.Achchalli

Prof. Devika Rani P.

Prof. M.Farzana Begum

Prof. Deepika G.S.

400
2 04/12/2020 One Day Online webinar ‘Agile Entrepreneurship: The New business brains for Success’ Poonam VK, Sama Jashnani, Aradhaya Malhotra the USA Dr.Christopher Raj D.

Prof.Immaculate Kirthika

Prof. Deepika G.S.

143
3 20/7/2020 to 23/07/2020 A four days online training on -“Overview of Financial Markets” Dr. V AdidyaSrinivas   Chief Operating Officer and Chief economist BSE MUMBAI Dr. Janet JyothiD’souza   Prof.Dinesh K 250
4 17/07/2020 to 18/07/2020 National Level FDP  on   “Investing With Confidence” Dr. V AdidyaSrinivas   Chief Operating Officer and Chief economist BSE MUMBAI Dr. Janet Jyothi D’souza   Prof. Dinesh K 250
5 1/6/2020 to 03/06/2020 Webinar on-“Revisiting Management during COVID-19 crisis: Challenges and Opportunities” Dr. Janet JyothiD’ Souza   Dr Shaheeda Banu   Dr. Christopher   Faculty DMS BITM Prof. Dinesh K   Prof. Ravi Kumar J S 165
6 11/06/2020 to 13/06/2020 A three days webinar on “ Overthrown the challenges evaded in the pandemic scenario” Mr. Beerappa U   Mr.Rakesh S   Ms.Sonia Mane   Ms. ShilpaGangavati   Alumni DMS BITM Dr.B. Anupama   Prof. Renuka S   Prof. Devika Rani P 243
7 5/6/2020 to 6/6/2020 A two days quiz on Environment, GK, Sports, Cinema, economy, and taxation-  “Lets Kwiz Up” (on the occasion of environment day) Departmental Program For Undergraduate Students Prof Renuka Prof.Pavan Kumar S S Prof.Kavita Prof. Md.Farzana Begum Prof Deepika 200
8 20/5/2020 Online webinar on “Covid 19 impact on business and post covid 19 career growth opportunities” Mr.V.Velu HR Manager Tata Motors Dharawad works Prof. Immaculate joseph kirthika   Prof.Arjun Rao   Prof.Girish Kumar K 62
9 29/02/2020 “SAMIDHA”- One-day Management fest-Abhivrudhi Departmental Program For Undergraduate Students Prof Pavan Kumar S S   Prof.Girish Kumar K 128
Department of Management Studies BITM has organized an FDP On Quality Assurance in Higher Education In association with MTC Global.


Under the Banner Center for Management Development and Research (CMDR) with Centre for Industry Interaction (CII)  BITM organized One-day Faculty Development Programme on Quality Assurance in Higher Education on 21st August 2017. The Resource Person:

  1. Prof. Bholanath Dutta

Founder &  President 

MTC Global: A Global Think Tank in 

Higher Education, ISO 9001: 2008

Partner: UN Global Compact I UN Academic Impact

Bangaluru  

Prof.Dutta spoke on the topic of Higher Education and the benefits to stakeholders.

  1. Dr.Sheelan Misra,

 Professor & HOD, Dept. of Management Studies.,

New horizon College.,

Bangaluru.

Dr.Sheelan Misra spoke on the various accreditation bodies in HE

40 Faculties from various colleges of Ballari District have attended this FDP 

  1. Manav – HR Lab
  2. Maverick – Marketing Lab
  3. Finwhiz – Finance Lab
  4. Big ants – Movie club.
  5. Knowledge café – knowledge sharing center
  6. We Care- CSR imitative
  7. 3 Bay News Room

Program-specific outcomes

  • PSO1: To develop and demonstrate skills and competencies by integrating financial models to resolve unprecedented challenges.
  • PSO2: To demonstrate knowledge, skills, and strategies to design effective marketing capabilities in the real-world environment.
  • PSO3: Ability to manage the human capital and ensure effective HR audits for building competitive business.
LIST OF NON-TEACHING STAFF
Non-Teaching Staff
1 Mr. Essamuddin Lab Assistant B.E, CSE 2
2 Mr. Shivaraj Kumar JHM Attender SSLC 12
.No Year Department Download Files
1 1st Year Batch 2020-2022 MBA Click Here
2 2nd Year Batch 2019-2021 MBA Click Here

MBA Specialization

  • Data Analytics,
  • Logistics and Supply Chain Management,
  • Marketing,
  • Finance
  • Human Resource Management

 

The Department strives to create a vibrant knowledge base environment in the department to empower students with professional & personal excellence.
  • The department envisages instilling managerial qualities among the students with an ability to harness the latest trends and developments in the field of management and technology.
  • The teaching facility is a carefully put-together team of varied real-world managerial experiences.
  • Apart from the core faculty who act as campus mentors and student guides, business leaders, corporate bigwigs, industrialists, professional consultants from the other segment of the teaching faculty visit the campus and interact with students through regular classroom sessions, seminars, workshops, and discussions.
  • The student at the end of the day is disseminated with such high-quality challenging inputs that the tenure in the institute becomes rigorous, demanding, and compelling.
  • The department is provided with state-of-the-art classrooms, an air condition seminar hall, a computer lab, and an extensive knowledge resource bank of valuable references libraries, and internet connectivity.
    The department has separate management Clubs, viz., Manav – HR Lab, Maverick – Marketing Lab, Finwhiz – Finance Lab, Knowledge café – knowledge sharing center, We Care- CSR initiative and Big ants- movie club, which interact with corporate executives, bringing in speakers, and participate in Management fests.
  • The department had conducted a Management fest "Abhivrudhi" wherein participants of various business schools participated.

 

List of cases published by Faculties

(i) Whether to Terminate or provide support by Dr.Anupama B

The objective of the case is to give a clear picture of HR's role in the organization. The case has been built up around an issue of transforming efficient employees into inefficient because of personal reasons. The case will compel students to think from the perspective of Employees and Employers and analyze the situation objectively to come out with an appropriate solution. The case has also put light on the Employee Assistance Program to be adopted to retain the efficiency of the employees.

(ii) Case study of Women Entrepreneur by Dr. Javed Kalburgi & Prof. Girish Kumar K

Entrepreneurship is not limited to only men, in today’s 21st-century women are more dominant in all the areas the case highlights about two successful ladies in the business. The reason to teach these cases is to bring highlights to our students that women's power can change various business scenarios.

(iii) A Study of the importance of Business Communication in the Hotel Industry of Hampi, Ballari by Dr. M Javed kalburgi & Prof. Deepika GS

The Idea of writing the case came during my visit to Hampi, and how Communication Plays a vital role in tourist areas like Hampi which is situated in Hospet, North Karnataka, as most of the foreigners are the target customers in the hotel's industry at Hampi, English Communication plays a very important role. So I felt like sharing this real-time case on generalized experiences & sharing with students. I felt this case can lead to a good discussion on increasing work motivation & implementing effective communication skills within the students.

(iv) Liquidity and Profitability of Jindal Steel & Power Limited- A Case Study by Prof. Devika Rani P & Prof. M.Farzana Begum

While teaching the students how to interpret the financial statements and letting them realize the importance of financial statements of any organization, we felt the need for developing a case on liquidity and profitability of JSPL. Because, analysis of financial statements, such as any other financial and economic analysis is an activity to be performed consistently by any company wishing to develop.

(v) Jeevajala - losing its strength – A Case Study by  Prof.  Kavita C Achchalli,

The inspiration for the case came from a friend who shared the story of labor problems in his water mineral plant situated on the outskirts of the city. He experienced labor problems when the production increased due to an increase in demand additional laborers are hired from the nearby villages of the plant on daily wages. I converted the conversation with my friend into a problem-solving case. The issues in the case were absenteeism, demographic factors of the plant location, and how to reduce the absenteeism of employees.

(vi) Teacher from Academics to Business---Dr.Shaheeda Banu S & Dr.Javed Kalburgi

The opportunities still exist in abundance it's quite challenging but it’s still possible to profit in the face of them. This case study reveals how a determined Teacher started her Cart under the name MCQ Street vendor Cart. In this case study, students will discuss the characteristics and challenges faced by a woman entrepreneur.

(vii) Non Performing Assets in Indian Banking Industry- A Case Study by Dr. Janet Jyothi Dsouza & Prof. Dinesh K

This case discusses the issue of high NPAs in the Indian banking industry. It covers in detail the various NPA of Commercial Banks, Public sector Banks, Private Sectors Banks, and Foreign Banks in India. Non-performing assets (NPAs) in the banking sector can severely affect the economy in many ways. If NPAs are not properly managed, it can cause financial and economic degradation which in turn signals an adverse investment climate. In this case, the NPAs of the banking sector and their effect on the economy and for the banking industry is discussed with MBA students a for better understanding of the NPA concept.

(viii)  Surya Tiffin’s - Ghar ki Yaad delayed by Dr.Shaheeda Banu S & Prof. Deepika GS

The inspiration to write the case came from a friend who shared the story of how his personal and financial status chanced from a comm. Cart Tiffin seller to a Proprietor of a big hotel in the center of the city and how his another friend helped him financially to come up in life with the caliber and competencies that an individual possess I just gave a framework to the conversation that I had with my friend into a problem-solving case. The issues in the case were though some individuals have core competencies and caliber financial support will not be there. In this case, we not only witness ethics, humanity but also the enterprising skill of an individual.

(ix) SEZ its linkages in Development of Jeans Manufacturing: Exclusive focus on Ballari City by Dr. Christopher Raj. D

In the path of economic development Jeans manufacturing at Ballari city has earned its lucrativeness by the virtue of its garment industry as the occupation of Ballari citizens, it has paved a path in attracting the administrators in considering Ballari cluster of Jeans manufacturing as SEZ preference. In this back drop, the importance of case study for academics will prove to be valuable, in understanding the factors for market identification and development, cluster development and expansion of the market, production, and marketability.

(x) The influence of Job enrichment leads to employee Empowerment by Prof. Immaculate Kirthika

While teaching a course on Human Resources, students were finding difficulty in understanding the concepts of Job enrichment and employee empowerment. The case studies from textbooks where complex, Therefore the idea of creating a small & simple case study came into mind which would help the students understand well.

(xi) An inner conflict an entrepreneur between ethics and profits -A case study by Prof. Pavan Kumar S S

The insistence of this case study is to indicate that tycoons face ethical problems and these quandaries be able to be resolved using several ethical prototypes. Mr. Aravind is in the business of manufacturing Jeans & cotton trousers manufacturing. Can we reduce the quality of product for better profitability? And evade disbursing taxes for dropping the cash flows? When majority of the units are doing this practice, how to stay ethical and profitable at the same time is the question on the horizon in his mind. This case study was applied in the class room situation and the author found active participation by the management students. The teaching transcripts supplemented by the case study point toward the issues and likely means of dealing with those issues. The case study illustrates that it is possible to stay ethical and profitable at the same time and these two need not be mutually exclusive objectives for an organization.

(xii) Claim settlement in Life Insurance- Prof. Renuka .S

This case is a situation where a person has taken a life insurance policy, during the time of emergency wants to claim it back. But the insurance company will reject the claims stating the reason that the reason for claiming the insurance is not covered in the policy which he has taken. He appeals several times with all proof of documents, but no use of it. Finally the client takes the issue in front of insurance ombudsman.

(xiii) Tata-Corus: A case of corporate wedding by Prof. Dinesh K & Dr Janet Jyothi Dsouza

Tata Steel (part of the Tata Group based in India) acquired the Anglo-Dutch steel firm Corus for US$11.3 billion—this was the biggest acquisition by an Indian firm and synergy forecast up to $350 million in savings after about three years from synergies in procuring materials, in marketing and in shared services. Tata Steel will finance this deal through “Own funds and Debts”. $ 3.45 Billion by Tata Steel, $ 6.5 Billion from ABN AMRO, Credit suissee, and Deutsch Bank (Debt financing), $ 1 Billion by Tata sons and rest from additional Credit facility. This case open up for the students to give their opinion whether Did Tata Steel overpay for acquiring Corus? What is the long term possibility of realizing proposed synergies?

(xiv) Customer Relationship Management Practices in select organized Retail Outlets: A Case Study of Ballari City by Prof. Ravi kumar J S

This case study addresses the need of CRM Practices in Selected organized retail outlets in Ballari city and discusses strategies adopted. Understand the contribution of CRM of the retail outlets with respect to its objectives. The aim of this case study is to find & identify these issues impact on customer expectations through implemented CRM retail outlets which can improve the relationship with customers.

(xv) Case Study on Cinderella’s Market Success Story by   Prof. Divya Bharathi,

Tax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems. In this scenario Cinderella toys business had faced few challenges in establishing their brand in the market. In this regard the students will learn the product launch, various branding positioning strategies, marketing strategies to promote Cinderella brand into the market. This case is basically covering the marketing management, strategic management and integrated marketing communication concept and subject.

Cases Taught by Faculties

(1) Managing a Family Business (Entrepreneurship Development)

Family business case studies help students learn about real family business situations, match concepts and theories to problems and test their own reactions to case situations. Family business cases are challenging to analyze because they typically cover not only business issues, but ownership, and family topics as well.

(2) New Food Product (Entrepreneurship Development)

New product development is vital for the future of the food industry. This lays the ground in which effective design of a practicable plan and its implementation helps the process of food development. Tasks like processing and manufacturing, sorting, blending, grading, and packaging are paramount in ensuring the food produced attains its competitiveness in the market segment.

(3) International Corporate Finance by Madura (Financial Derivatives)

Description: Balde, Inc needs to order supplies 2 months ahead of the delivery and considering an order from a Japanese supplier and that require two choices: Purchase two call options or Purchase one futures contract. As an analyst for Blade, you have been asked to offer insight on how to hedge. This case helps students to apply the concept hedging through various choices available and decide the feasible solution.

(4) Case Problems in Finance (Financial Derivatives)

Description: Sally Jameson, an MBA from Harvard Business School has landed the first job offered by Mr Marks at Telstar a multinational company. On the first day of the reporting to the company Sally and Mr Marks had conversation regarding compensation for her performance linking to the stock options. This case open up for the students to evaluate the choice open for evaluating between cash or stock option.

(5) HSBC Bank (Banking and Financial Services)

This case is designed to provide information related to HSBC Bank with a focus on innovative products. This bank was selected for case analysis to analyze the effects of recent changes on commercial banks based on its representative character i.e., HSBC Bank- which is a foreign bank.

(6) State Bank of India (Banking and Financial Services)

The purpose of this case is to know the importance of sophisticated or high technology for improving the customer service, productivity and operational efficiency of SBI bank. This case is an outcome of the effort to document the effect of globalization on commercial banking and discuss the key facts based on the comparison of services offered by leading bank of our country i.e., SBI.

(7) Indian Refrigerator Market (Marketing Management)

India's Refrigerator market estimated at Rs. 2750 Cr. is catered mainly by 10 brands. The annual capacity is estimated at around 4.15 million units is running head of demand of 1.5 million. As there is a demand and a surplus supply, all the manufacturers are trying out for new strategies in the market. In this regard this case is taught to the students to make them understand the STP, New product development and Marketing mix concepts.

(8) Video Screen in Super Market (Marketing Management)

In this case study how video screens are used in super market as a promotion tool to attract the customers attention and creating awareness is been discussed. Also how digital signage and sign boards in retail change will give a better customer experience is discussed. Here students can learn the retail assortments, techniques and tactics used by them.

(9) Evaluation of Projects (Project Appraisal Planning & Control)

The important investment criteria are classified into two broad categories – discounting criteria and non-discounting criteria. A familiarity with these criteria will facilitate students an easier understanding of costs and benefits, risk analysis and cost of capital while evaluating the optimal project. This case looks at how investment appraisal is done in practice.

(10) Enterprise Risk Management at Deutsche Post DHL (Risk Management and Insurance)

The case study discusses how Deutsche Post DHL, the world’s leading logistics group in terms of revenue, managed its enterprise-wide risk. The case study provides the students a fundamental understanding of the different kinds of risks faced by the company and how it proactively managed these risks.

(11) Job Description of an Assistant (Recruitment and Selection)

The case talks about the job analysis which provides essential inputs required to effectively carry out HR function - Recruitment and Selection. The case helps the students to understand develop the skills of analyzing a situation and solving the problem at hand.

(12) Which is more important - Recruiting or Retaining? (Recruitment and Selection)

The case talks about the role and responsibilities of employees, interpersonal relations between/among the employees and how they affect the employees of the organization to quit or stay with the organization. With this case students can understand what is important – recruiting or retaining? And it leads to a good discussion among the student.

 (13) The case for Remedial Training (Learning & Development)

The case helps the students to understand the relationship between job standards, employee performance and training need analysis based on the performance appraisal. It makes the students to understand what is low performance? How a manager /supervisor needs to look into such situations and how to improve the performance of the poor performing employees through monitoring of employees and remedial training programme.

(14) Poor Sanjay! (Learning & Development)

The case was chosen as it throws light on training programmes. The case helps students to understand the role of a manager /trainer who needs to supervise the work of his subordinates / trainees and train them to perform the assigned job efficiently, what kind of training should be conducted for sales persons as effective learning depends on kind of training (on-the-job or off-the -job).

(15) Hilton Hedge Using an Interest Rate Swap (Financial Derivatives)

Description: Hilton Hotels disclosed in December 31, 2002, we had a derivative contract that swaps the fixed interest payments on our $375 million 7.95% senior notes due 2007 to a floating interest rate equal to the six-month LIBOR rate plus 415 basis points.” It had issued fixed-rate senior notes that made semi annual payments based on the 7.95% coupon. Hilton wanted to take advantage of the low interest rate environment and swapped their fixed interest payment for a floating-rate payment. The swap used is traded OTC. In this case study, This case give the exposure of application of swap contract and its operation and how this helps in hedging the risk during the uncertain period and balance the cash flows.

(16) Student Educational Loan Funding. (Abridged) (Financial Derivatives)

Description: Harvard Business School offering the School’s student Educational Loan Fund (SELF) an tax exempt offered in the past with variable rate loan and now proposed a new policy under this students would receive monthly fixed rate loans. Rick Melnick as Associate Director of Financial Management need to decide among the alternative available, including Swaps, caps. Floors and swaption and also consider the looking into the economic and other business criteria.

 (17) The Wrong Job (Organizational Leadership)

The case deals with promotions and employee performance after promotion, how the change of job (promotion) affects the employee performance, impact of work environment on performance, employee dilemma to express rejection of accepted promotion. The case helps to understand that promotions get us opportunities for learning and career development and ultimately leading to develop skills for becoming a leader.

(18) Fish out of the Pond (Organizational Leadership)

The case talks about the groups – group formation, types of groups at workplace, supervisor and subordinate relationship, supervisor motivating/encouraging subordinates to work with dedication. Managing group/team is one of the qualities required to lead a group/team.

(19) Policies and Performance appraisal   (Strategic Talent Management)

The case is about performance appraisal and talks about the organizational politics. The case throws light on employees trying to build pro and anti-groups for personal benefits, superior and subordinate relationship, appraisal methods, and organizational politics, appraisal based (superior’s performance appraisal by subordinates) promotion. It also leads to a good discussion on performance appraisal methods.

(20)HRD Culture at CICSO System (Strategic Talent Management)

The case throws light on various HR policies and practices of the organization and how these practices are able label it as one of the ‘best place to work’ and attract able employees in the competitive business world. Attracting and retaining able employees is the base of strategic talent management. It also talks about how present HR practices need to be changed to be in the race in changing business environment/ market situation.

(21)Portfoiio section made easy (Investment Management)

Radiant securities a financial services company has given the task of financial planning for the investment of Rs100, 000 for a client by considering the following investment alternatives: T-bills, different set of equity stocks with different probability. This case open up the basic inputs for constructing portfolio and choice of better portfolio selection.

(22) Choice of Investment between Risky & Risk free stocks (Investment Management)Mr Pawn Garg approached for professional advice on investment on equity stocks .The case discuss about the likely future returns and risk on the proportion of investment and recommend the alternative investment plans by having the different combination of different asset class and on the objective of the client.

(23)Glenwood heating Inc. Vs. Home eaters Inc. (Accounting For managers)

This case was part of classroom discussion to explain better about the Financial Chapter Analysis. It gives them an insight of different tools used and analysis of financial statements and also the interpreting the same which will enable to use it while perusing their Internship &Projects

(24)Bier Haus (Accounting For managers)

This case was part of classroom discussion to explain better about the Accounting Concepts & Conventions. It gives them an insight of different tools used and analysis of financial statements and also the interpreting the same which will enable to use it while perusing their Internship & Projects

(25) Commissioner of Income Tax Chennai Vs Ajit Kumar (Tax Management)

This case was part of classroom discussion to explain better about the Depreciation concept. It gives them an insight of Section applicable for depreciation and the consequences to face if no proper method is employed assessing the depreciation value.

(26) Sourastra cements ltd Vs Supreme Court (Tax Management)

This case was part of classroom discussion to explain Capital & Revenue expenditure and receipts. It gives them an insight of understanding the different dimensions of dealing with varied expenses and their effect in the Direct taxes.

(27) MM Forgings Vs ACIT   (Madras High Court) (Direct Taxes)

This case was part of classroom discussion to explain the provisions of income from business/ profession computation. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from PGBP in the Direct taxes

(28) PP Menon (Kerala High Court) (Direct Taxes)

This case was part of classroom discussion to explain the provisions of income from Capital Gains computation. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from Capital gain and also varied exemptions available in the Direct taxes

(29)Aditya Landlord case (Direct Taxation)

This case was part of classroom discussion to explain the provisions of income from House property and capital gains. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from CG & HP in the Direct taxes

(30) ITAT Ahmadabad case (Direct Taxation)

This case was part of classroom discussion to explain the provisions of income tax It gives them an insight of understanding the different sections applicable and their effect on various components while computing income in the Direct taxes

(31)The impact of GST on Municipal Finances in India: A case study of Mumbai   (Indirect Taxation)

This case was part of classroom discussion to explain the provisions of GST in a municipality and its importance. It gives them an insight of understanding the different sections applicable and their effect on various components while computing taxes

(32) Apar pvt Ltd and others Vs. Union of India and others on 17th October   (Indirect Taxation)

This case was part of classroom discussion to explain the provisions of customs duty and its importance in detail. It gives them an insight of understanding the of import duty, payment aspects etc.,

(33) Mini case on Capital Budgeting (Financial Management)

The finance Manager has to undertake various financial decisions namely financing decision, investment decision and dividend decision for carrying out the business activities. It is evident that some of the methods and techniques are helpful for the managers which assist them in taking right decisions, capital budgeting techniques helps the finance manager to decide the timing of investment, to decide the feasibility of the project and to know the internal rate of return. In order to give a practical exposure to students and how the activities are carried out the present case is discussed.

(34) Mini case on EBIT-EPS Analysis (Financial Management)

The main objective of every firm is to earn profit and maximize the wealth of shareholders. To fulfill the objective, the Finance manager makes financial planning and analysis which includes the process of budgeting, analysing and forecasting the financial data which can help the organisation to be aligned to its financial goals and also to support strategic business decisions of the company. It also helps an investor to know if the company is stable and profitable enough for investment. EBIT-EPS analysis gives a scientific basis for comparison among various financial plans and shows ways to maximize EPS. Hence, EBIT- EPS analysis is a tool of financial planning that evaluates various alternatives of financing project under varying levels of EBIT and suggest the best alternative having highest EPS and determine the most profitable level of EBIT. The case helps students to determine the level of EBIT for which EPS will be highest and decide the best financial plan.

(35)Kentucky Fried Chicken (KFC) (Legal and Business Environment)

As a part of discussion on the topic legal environment for the subject Legal and Business Environment, the case study on KFC was given to students for discussion to understand the various provisions of the act and the legal aspects involved for violating the rules made by the Indian Food and Drug Administration.

(36) Equity Stock Investment: Professional Management Services (Investment Management)
The case illustrates the equity valuation process and discusses how to analyze the equity stocks for the different dividend policies of the company. The case explores students to understand the concept of equity stock valuation and it application of different models based on the policy decision of company on its earnings announcement and decide on the investment decision by arriving at intrinsic value

(37)Selection of optimal option strategies (Investment Management)

The case open up for the different possible investment strategies keeping in view about the future uncertainties and providing the suggestion for the balancing and rebalancing of portfolio based on the performance of the stocks in the past ,present and possible future growth.This case provide inputs for students in applying the concept of portfolio management strategies in terms of active and passive portfolio management strategies.

(38) The Rs.2800 Crore Enron-sponsored Dabhol Power project in Maharastra (Legal and Business Environment)

The case discusses the installation of power project in Maharashtra.  The installation of the plant was opposed by few political parties as installing the plant would harm the society and environment. To give exposure to students on social, environmental and political aspects the case was discussed.

(39)Discounted Cash Flow (Corporate Valuation)

Value of an asset is a future cash flow it can generate discounted at an opportunity rate that reflects the risks of the asset. Thus, the discounted cash flow method is widely used to estimate the true value of an asset. It helps in taking good investment decisions by comparing its fair value with current stock price. The case was discussed with students to give them practical knowledge of how these techniques are carried out.

(40)Economic Value Added (Corporate Valuation)

Economic value added attempts to understand whether a business creates sufficient surplus to cover the cost of its capital or to fulfill the shareholder expectation into value creation. The concept of EVA is better than that of the concept of accounting profit as a tool of value creation because it considers the overall cost of capital. This case study on EVA helps students to ascertain cost of capital and determine EVA which gives them knowledge about how these will enhance shareholder.

(41)Vodafone Essar Limited – Zoozoos (Integrated Marketing Communication)

In this case how Vodafone entered into the market with its attractive unique campaigns and was successful in attracting the customers, importance of using brand endorsers to promote the brand and impact of successful campaign on profits, revenues, growth of the company is discussed in detail.

(42)Perform and Perish (Integrated Marketing Communication)

In the above case the importance of product or service efficiency and effectiveness is explained. If your products are not performing well and if effective promotions and advertisements are not done, if you are not unique, innovative and updating yourself you will be perished. Also in order to achieve the efficiency of manpower and in case of issue providing training to the employee to enhance the performance is discussed.

(43) Hero Honda Motors Limited- Ratio Analysis (Accounting For Managers)

Hero Honda motors Limited motor cycle manufacturing company in India. The financial statement of this company is taken for the analysis. The following ratios have been asked to analyse.

  • Return on Investment
  • Solvency
  • Liquidity
  • Resources Efficiency
  • Profitability

Further the students have been asked to find out the market price of the shares

(44)Financial Statement Reporting (Accounting For Managers)

To enrich the discussion on financial statements the annual reports of Tata motors has been given to students to discuss the following aspects.

  • The need for conceptual frame work for financial statements
  • Why the statements like directors report, chairman’s statement are not considered in financial statements?
  • What is the purpose of preparing CSR reports?

(45) Short Circuit Electrical Company - EPS, DPS AND D/P Ratio (Advanced Financial Management)

Short Circuit Electrical Company is one of the market leaders in electric product manufacturing. The company EPS have been impressive for more than 10 years and management is giving adequate dividend to the shareholders. During the year 2009-12 faced downward trend and Sharpe decline in EPS. The company is following the stable dividend policy. The students have been asked to analyse the impact that the dividend decision may have on the market position of the company

(46) Sunlight Industries Ltd-Account Receivables (Advanced Financial Management)

Sunlight Industries Ltd manages its account receivables internally by its sales and credit department. The company finances it investment on debtors through mix of bank credit and own long term funds. The cost of credit is 12 and 15 percent respectively. In order to unburden the management with debtors the company examining the feasibility of outsourcing its factoring services for managing receivables. The students have been asked to examine the feasibility of outsourcing the factoring services.

(47)ARCO Chemical –Worldwide Strategy (International Financial Management)

ARCO Chemical Company had less successful product line in domestic market during 1980. The company entered into global market and it did well in global market. During the face of business it face stiff competition from competitors such as Dow chemical. In response the company set up some production facilities and joint ventures and strategic alliances. In July 1988 ARCO Chemical was acquired by Lyondell Petrochemical. In this case the students have discussed the following points

  • Company rationale for globalization?
  • What advantages has ARCO realized from global operations?
  • What are the threats have arisen from ARCO globalization efforts?
  • How the globalization affected and been affected by industry consolidation?

 

(48) Chaithra Enterprises-Small Scale Industry (International Financial Management)

Chaithra Enterprises is a small scale industry. The company got a order from Japanese supermarket chain, requesting him to quote the price in Yen for supply by Bijapur style Kasuti embroidery inset. Samples should be sent immediately. The students are asked to have the discussion on following points

  • What price should be quoted for immediate payment
  • What interest rate over the above price will you quote for the payment due on the 90th and 180th days?

(49)BhartiAirtel Limited (Integrated Marketing Management)

In this case study the advertisements, promotions, budgeting, expanding strategies as well as global exposure attained by Bhartiairtel limited is discussed. How to influence young generation to penetrate into the market is also mentioned where STP is also covered.

(50)Zomato Online Delivery (Integrated Marketing Management)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

(51) Personal Effectiveness: A Case Study (Personal Growth & Interpersonal Effectiveness)

Many of us do not know whether we are effective or ineffective, even if we know that we are unable to perform still we do not know where to improve and how to improve. This case will help individual to evaluate themselves and find a self-solution to become effective personally. So I have taken this case study as discussion in classroom

(52) Enterprise Builds On People (Human Resource Management)

Certain interesting insights on strategies used in the case were appropriate to explain students. Therefore, the case was discussed in the class.

(53)Which is more important-Recruiting or Retaining? (Human Resource Management)

The idea of choosing the case was because of the comparison used in the case was simple and relevant to the syllabus.

(54)Calculating ROI on Content Marketing (Digital & Social Media Marketing)

The objective of the case study is to make the students the significance of Content Marketing and its terminologies. Students were able to know how to use words while writing Content for online Marketing

(55)Harris Teeter Case Study (Digital & Social Media Marketing)

National grocery and pharmacy chain Harris Teeter approached us to help them boost visibility in social media. The challenge in this case was the fact that there wasn’t much room for error. Grocery businesses have razor-thin profit margins, which means that every dime they invest into marketing needs to have a strong likelihood of producing a return. There’s not much to waste. Students were able to know the strategic ways applicable in social media.

(56) Sunflower Incorporated (Organization Change and Development)

The failures towards the change program in this case where challenging and created enthusiasm to solve the case in the classroom.

(57) A Case Study in the Indian Electricity Market (Organization Change and Development)

The subject related topics was more relevant in this case and therefore the case was discussed in the class.

(58) The 007 Car is here (Managerial Economics)

This case talks about the Auston Martin Car which is a luxurious car. This is an example for Exceptions to Law of Demand. This case is explaining the Snob Appeal in exceptions to law of Demand. Here students are asked to draw hypothetical demand curve by detailing the Veblen Goods.

(59) Automobile industry in India: New production paradigm (Managerial Economics) This case deals with the production function with economies of scale. How is the growth in Maruti Udyog Ltd in relation to production at different stages. Using the economies of scale how the advantages can be taken in the production in a manufacturing unit is explained in the case.

 (60) Bharti Airtel Limited (Consumer Behaviour)

In this case study the advertisements, promotions, budgeting, expanding strategies as well as global exposure attained by Bharti airtel limited is discussed. How to influence young generation to penetrate into the market is also mentioned where STP is also covered.

(61) Swiggy Online Services (Consumer Behaviour)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

(62)Dabur India Limited: Growing big and global (Managerial Economics)

This case talks about the objectives of the firm. Dabur concentrated initially on Profit maximization, later on went on for growth maximization. The case explains the concept of growth maximization application to Dabur India Ltd. Finally it is concluded that growth maximization has to be concentrated for the achievement of profit maximization.

(63) Nokia - The Qwerty Way (Managerial Economics)

This case deals with theories of firm. In this it is explained about the steps by Nokia in order to maximize its growth and profit maximization also. Nokia stands as an example to strive to stick in the growing competition in market under new technological innovations.

(64) New Food Product (Marketing Management)

In this case while starting a new business or launching a new product, how the business proposal, business plan and marketing plans are designed before and after entering into the market, How to create awareness about the products/services is discussed with the students and it also helps them in designing marketing strategies to enter the market and compete with competitors.

(65) Luggage becomes a Lifestyle Statements (Marketing Management)

Travel is a part and parcel of today’s life. It may be a business travel, a family holiday trip, pilgrimages, vacation in native place or a close cousins wedding and travelling goes on. How the various luggage brands creates a brand unique identity and use the various branding strategies to compete with the competitors and lead the market is been discussed.

(66)  Dabur India Ltd (Public Relations)

The objective of handling the case study is to make students understand on the philosophy of the company in terms of its work culture and keeping up its corporate profile. Every corporate company has to maintain effective communication as a part of its public Relations.  Analysis of the case aims at making students to understand on communication strategy, company adopts to communicate with its external and internal stake holders. On the basis of the information provided in the case, students are asked to perform SWOT of the company and understand on the concepts of Key performance areas & Employee Stock option plan. Along with these, students are also asked to formulate communication strategies that to be adopted by the company in the crisis situations in order to maintain its relations with its publics in good tune.

(67)  Turning customer complaint to customer delight (Public Relations)

The objective of explaining the case is to make students understand on importance of maintaining relationship with consumers to keep up the good will of the company in the market. One of the important functions of public relations professionals is to maintain good relations with the stake holders internally and externally. Case has been built up with the issue of increasing complaints from the customers because of improper services and even complaints from employees because of over scheduling of the work. Students are asked to come out with possible solutions and strategies to solve the issues relating to the complaints.

(68) Marketing and Distribution of Mushroom (Supply Chain Management)

Mushrooms are known to be the best alternative food for vegetarians. In order to sell mushrooms in a very big way all over India since Mushrooms have a great market potential and is also a perishable food a case was taught in the class where students were taught about the distribution and supply chain process to be used for different type of products.

(69) Garnier Promotional Strategies (Supply Chain Management)

Since the launch of Garnier Fructis in the year 2003, it has been a favorite hair care brand among millennial aged 18-32 years. In this regard they wanted to expand there customer base and wanted to increase the brand equity and performed various promotional activities and events to succeed in the market. Here students can learn various promotional tools its usage and importance for succeed in the market.

 (70) Maybelline Advertising Strategies (Integrated Marketing Management)

In this case the success story of Maybelline and its journey of promotions and importance of loyalty among consumers and usage of events to promote the brand or a product is been highlighted. Case enhances the student knowledge with respect to various integrated marketing communication tools.

(71) Marketers Bid Too Woo Women (Marketing Management)

In this case the women empowerment and how marketers should tap the potential women segment whose disposable incomes are more with women specific policies, insurance, lifestyle products, banking services etc. Marketing strategies to influence the women segment buying behavior is discussed.

(72) Managing Family Business (Strategic Management)

In this case how being an entrepreneur and coping up with the challenges and still trying to maintain the reputation and taking family business to the next level has been discussed. This case helps students in designing the strategies at different situations to survive in the market, attract the customers, take their business to the next level and also how to expand the business and succeed is taught.

(73) Case on Zomato Online Delivery (Strategic Management)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

 

gpdinesh
Dr. Christopher Raj.D

HOD- Management Studies

What began many years ago was a reality for TEAM BITM, We at BITM DMS like to share the momentous status of being an autonomous institute under VTU. It’s a prestigious effort to build a transformative program that equips you with the business knowledge, leadership skills, and networks to accelerate your career

A strategic planning process has concluded with a resounding declaration: We are Many Voices, One Institution! Achievement of this goal outlined in this plan will transform BITM and place it among the elite Institutes that focus on technology and Management.

Ballari Institute of Technology and Management traces its legacy back to a preeminent stature in engineering, technology, and Management and the spirit of Innovation. In this spirit, our goal is to produce graduates who have discipline-specific expertise and who are also known for their values and their ability to create, innovate, initiate, and lead. Our vision and mission call for:

  • Relevant education of our students, including those from disadvantaged backgrounds.
  • Vigorous partnerships with our collaborators.
  • Renewed commitment to innovation and the nurturing of excellence.
  • Cross-disciplinary research and education that build on our strengths in the professions, technology, and Management.

We challenge ourselves to reduce the boundaries between our academic units to bring greater recognition to BITM through collaboration, an emphasis on excellence, a commitment to diversity, and a respectful work environment.

Contact us

Office:08392-237166

Mobile: 9880999862

E-Mail-ID: christopherraj@localhost

E-Mail-ID: christraj75@gmail.com

 

Vision:

‘To be a leading B-school by nurturing dynamic leaders and managers through academic excellence, research, and innovation’.

Mission:

  • To Impart ethical and value-based management education with pragmatic insights
  • To provide a conducive environment for developing leadership qualities
  • To inculcate a culture of entrepreneurship, innovation, and Research 

Values and Core Principles

The culture of the Institution is a shared system of values, beliefs, and attitudes that shapes and influences behavior. The culture is determined through the organization from top to bottom and from generation to generation. We must live our values to continuously improve. We define our culture by seven core operating principles that guide us through our planning. While these principles do not in themselves define a strategy, a successful plan requires adhering to them.

  • Focus on Students: Our primary mission is not only to educate students in their chosen disciplines, but also to inspire them to become innovators, leaders, and positive contributors to society.
  • Strengthen Faculty and Staff: The faculty inspire and direct all we do academically, from basic education to discovery and the creation of new concepts, systems, and products. The staff delivers our administrative services and partner with the faculty to ensure an excellent student experience.
  • Foster Leadership and Ethical Decision-Making: The faculty inspire and direct all we do academically, from basic education to discovery and the creation of new concepts, systems, and products. The staff delivers our administrative services and partner with the faculty to ensure an excellent student experience.
  • Commit to Diversity and Excellence: If we are to both remain relevant and attract the highest caliber of students, faculty, and staff, we must ensure that our TEAM is inclusive and open to all viewpoints. A culture of excellence must pervade the university in both academic and non-academic areas.
  • Focus on Resource Management: The financial well-being of the institution is critical for our success. We will embrace responsibility-centered management to achieve financial strength and expect that all members of the BITM TEAM, including alumni, are responsible for enhancing our resources.
  • Engage Alumni: Our greatest legacy is our alumni and their many contributions to business and society. We will celebrate their many achievements as a foundation of the BITM story. We will engage our alumni in planning for the future of BITM and rely upon our alumni for their involvement and philanthropic support in the execution of this plan.

Programme Educational Objectives (PEO's):

  1. To provide the students with inter-disciplinary Management concepts to solve complex and dynamic real-world business problems.
  2. To develop leadership, critical thinking, teamwork, and communication skills among the graduates.
  3. To imbibe the graduates with professional ethics and value for lifelong learning and career enrichment.

Program Outcomes (PO's):

  1. PO1: Apply knowledge of Management theories and practice to solve business problems.
  2. PO2: Foster analytical and critical thinking abilities for data-based decision-making.
  3. PO3: Ability to develop value-based leadership ability
  4. PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of the business.
  5. PO5: Ability to lead themselves and others in the achievement of organizational goals contributing effectively to a team environment.

Mapping PEO's and PO's:

Program Objectives Program Outcomes
1 2 3 4 5
A X X X X
B X X X X
C X X X X
D X X X X X
E X
F X
G X

Program/Course Assessment Tools:

  • Internal Assessment Tests
  • Seminars and Workshops
  • Book/Movie Reviews
  • Micro-Projects, FieldWorks and Real-World Learning
  • Case Discussions and Analysis
  • Business Quiz
  • Event Management
  • Student Lab Activities
  • Interviews
  • Role Play
  • Team Building Exercises

Strategic priorities

To achieve our vision, we have identified three major strategic priorities for the Institution. Each is aligned with our mission. The goals outlined later are based on these priorities.

1. Ethical and Value-Based Management Education.

We must differentiate our education from that offered at similar technology-oriented Institutes to give students a compelling reason to attend BITM. In addition to discipline-specific expertise that is equivalent to or better than that of the best private technological Institutes, we must add unique ethics and value for our graduates to be successful after graduation. We must include knowledge from business, psychology, design, and law in general education. As a private Institute, our goal must be to deliver an education that prepares our graduates for a successful life—to contribute in their field the first day after graduation and 20 years later and to obtain leadership positions.
We must emphasize and build upon our strengths and develop a unique collaboration between professional ethics and our traditional values.

2. Conducive Environment for Developing Leadership Qualities.

Leadership is the ability of an individual or group of individuals to lead, guide or influence another group of people or an organization. We at BITM encourage our students for having a clear vision to lead and to achieve their organizational goals by providing a conducive environment, skills, and guide and nurture in their academic pursuits to attain excellence.

3. Culture of entrepreneurship and research excellence

Institutions are defined by research excellence. To be nationally and internationally recognized, we must choose interdisciplinary research themes that will distinctively define BITM’s research position.
Our focus will be to produce employable graduates who have discipline-specific expertise and who are also known for their ability to create, innovate, initiate, and lead.

S.No. Name Designation Qualification Area of Specialization Experience
1 Dr. Christopher Raj D HOD & Professor MBA &Ph.D. Marketing 19
2 Dr. Shaheeda  Banu S Professor MBA & Ph.D. Marketing & Human Resource 18
3 Dr. Janet Jyothi    Dsouza Professor MBA & Ph.D. Finance 15
4 Dr. Budagavi  Anupama Asso. Professor MBA & Ph.D. Human Resource 11
5 Dr. Divya  Bharathi Asso. Professor MBA & Ph.D Marketing 7
6 Mr. Dinesh K Asst. Prof. MBA Finance 15
7 Mrs. Renuka S Asst. Prof. MBA Finance & Human Resource 15
8 Mr. Pavan Kumar  S S Asst. Prof. M.Com Accounting  & Taxation 11
9 Ms. Devika Rani   P Asst. Prof. MBA Finance 11
10 Mr. Ravi Kumar J S Asst. Prof. MBA Marketing & Human Resource 12
11 Mrs. Divyashree    N Asst. Prof. MBA Human Resource Management 6
12 Ms. Kavita Achchalli Asst. Prof. MBA Human Resource Management 14
13 Ms. Mohammed Farzana Begum Asst. Prof. MBA Finance 6
14 Mrs. Immaculate Joseph Kirthika Asst. Prof. MBA Human Resource Management 7
15 Ms. Deepika G S Asst. Prof. MBA Human Resource & Marketing 3
16 Mr. Arjun Rao N G Asst. Prof. MBA Marketing 2
17 Mr. Kanne Girish Kumar Asst. Prof. MBA Finance 2
18 Mr. Sham R.K Asst. Prof. MBA Marketing 12
19 Mr. Vinod Kumar T Asst. Prof. MBA Finance and Marketing 8
20 Mrs. Vasanti T Asst. Prof. MBA Human Resource & Finance 2
21 Mr.Shivaraj M Asst. Prof. MBA Finance and Marketing 1
Sl.No Name of the faculty Title of Award /Fellowship Year of Award International/ National/ State/ University Level Name of the Agency or Body granting the award/ Fellowship
1 Dr. Janet Jyothi D’souza AIMS International Outstanding Young Women Management Researcher Award January 2nd, 2020 International AIMS International and IIM Kozhikode
2 Dr. Shaheeda Banu. S Most Promising Professor of Management in Karnataka August 15th, 2020 National Brand Opus -Leadership Icon Awards
3 Dr. Mohammed Javed Kalburgi D.Litt September 9th, 2020 International University of America
SN Name of the Laboratory Carpet area (sq.Mt) Lab / Major Equipment
1 Computer Lab 88.54 60 Nos. Intel Core i3 3.30 GHz, 320 GB HDD, Monitor, Keyboard, etc.,
ACADEMIC YEAR 2020-2021
SN Event details Date Resource Person With Designation No of

participants

1 4 day student webinar series 2 on Overview of financial market 01/03/2021 to
04/03/ 2021
Dr. V. Aditya Srinivas, Chief operating officer & Chief economist, Bombay stock exchange brokers forum, Mumbai(India) 150
2 International webinar on leadership & happiness 06/05/2021 Wesel Dema, Program officer, Gross National Happiness Centre, Thimphu, (Bhutan) 100
3 3 days International webinar on Building International Partnership in an unpredictable Global Environment 8/05/2021 –
10/05/2021
1.Wafaa Saad
Senior Trade Adviser
Energy UK Dept for International Trade British Embassy (Cairo)
2.Prof Anand Agrawal
President, BlueCrest University, (Ghana)
3.Cecilia de la Garza Martinez Rector, Universidad Polytechnic
De Ramos Arizpe Coahuila, (Mexico)
180
4 webinar on Basics of financial planning 19/06/2021 Namrata Arora,
Director for Business Development- Knowise learning academy Bangalore (Karnataka)
100
5 20 days online certification course on Digital Marketing 25/06/2021-
14/07/2021
Prof. Bholanath Dutta Founder- President, MTC Global, Bangalore 52
6 Webinar on Stock Market Prosperity in association with National Skill Development Corporation 5/07/2021 Mr. Venakata Shri Harsha MD & CEO of SHINE PROEJCTS, Hyderabad. 90
7 Webinar on Transition: Academia to Industry Preparedness 17/07/2021 PrashanthRamdurg Director Sales @Sales Force 100
8 National Level Webinar on “Place Decisions: Path towards Success in Marketing” 21/07/2021 Dr. Rajesh Kumar Pandey Faculty at SSR IMR, Silvassa. 20
9 Student Webinar on Gamification of  Finance 21/09/2021 Dr Shika Gupta
Financial Expert, AWOKE India, Security Market Trainer(SMARTs),SEBI
 
100
10 Webinar on Mutual funds and Career opportunities Post COVID-19 13/11/2021 Mr. Suhas Rajput
Empannelled Trainer at BSE/NSE
 
85
11 Three days international FDP on ‘ICT integration in teaching and learning process’ 16 Sept 2021 to 18th Sept 2021 Dr. Mujtaba M. Momin, Dr. Shrinivas V.K, Dr. Jay Singh Dr. Shaheeda Banu 70
12 One day webinar on Transition Academia to Industry Preparedness for MBA students 27th July 2021 Mr. Prashanth Ramdurg Director Sales, Platform Solutions 100

 

Sl No Date Name of the event Resource person Event co-ordinators No of Participants
1 07/12/2020 to 11/12/2020 Five Days International academic Summit ‘Building Global workforce with Academic Excellence’ Dr Meithiana Indrasari, Dr Yadavalli Basavaraj, Dr Safaa Shaaban, Dr Dileep Kumar M. Prof. Kavita C.Achchalli

Prof. Devika Rani P.

Prof. M.Farzana Begum

Prof. Deepika G.S.

400
2 04/12/2020 One Day Online webinar ‘Agile Entrepreneurship: The New business brains for Success’ Poonam VK, Sama Jashnani, Aradhaya Malhotra the USA Dr.Christopher Raj D.

Prof.Immaculate Kirthika

Prof. Deepika G.S.

143
3 20/7/2020 to 23/07/2020 A four days online training on -“Overview of Financial Markets” Dr. V AdidyaSrinivas   Chief Operating Officer and Chief economist BSE MUMBAI Dr. Janet JyothiD’souza   Prof.Dinesh K 250
4 17/07/2020 to 18/07/2020 National Level FDP  on   “Investing With Confidence” Dr. V AdidyaSrinivas   Chief Operating Officer and Chief economist BSE MUMBAI Dr. Janet Jyothi D’souza   Prof. Dinesh K 250
5 1/6/2020 to 03/06/2020 Webinar on-“Revisiting Management during COVID-19 crisis: Challenges and Opportunities” Dr. Janet JyothiD’ Souza   Dr Shaheeda Banu   Dr. Christopher   Faculty DMS BITM Prof. Dinesh K   Prof. Ravi Kumar J S 165
6 11/06/2020 to 13/06/2020 A three days webinar on “ Overthrown the challenges evaded in the pandemic scenario” Mr. Beerappa U   Mr.Rakesh S   Ms.Sonia Mane   Ms. ShilpaGangavati   Alumni DMS BITM Dr.B. Anupama   Prof. Renuka S   Prof. Devika Rani P 243
7 5/6/2020 to 6/6/2020 A two days quiz on Environment, GK, Sports, Cinema, economy, and taxation-  “Lets Kwiz Up” (on the occasion of environment day) Departmental Program For Undergraduate Students Prof Renuka Prof.Pavan Kumar S S Prof.Kavita Prof. Md.Farzana Begum Prof Deepika 200
8 20/5/2020 Online webinar on “Covid 19 impact on business and post covid 19 career growth opportunities” Mr.V.Velu HR Manager Tata Motors Dharawad works Prof. Immaculate joseph kirthika   Prof.Arjun Rao   Prof.Girish Kumar K 62
9 29/02/2020 “SAMIDHA”- One-day Management fest-Abhivrudhi Departmental Program For Undergraduate Students Prof Pavan Kumar S S   Prof.Girish Kumar K 128
Department of Management Studies BITM has organized an FDP On Quality Assurance in Higher Education In association with MTC Global.


Under the Banner Center for Management Development and Research (CMDR) with Centre for Industry Interaction (CII)  BITM organized One-day Faculty Development Programme on Quality Assurance in Higher Education on 21st August 2017. The Resource Person:

  1. Prof. Bholanath Dutta

Founder &  President 

MTC Global: A Global Think Tank in 

Higher Education, ISO 9001: 2008

Partner: UN Global Compact I UN Academic Impact

Bangaluru  

Prof.Dutta spoke on the topic of Higher Education and the benefits to stakeholders.

  1. Dr.Sheelan Misra,

 Professor & HOD, Dept. of Management Studies.,

New horizon College.,

Bangaluru.

Dr.Sheelan Misra spoke on the various accreditation bodies in HE

40 Faculties from various colleges of Ballari District have attended this FDP 

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Contact us

Office: 08392-237166
Mobile: +91 98809 99862

Mail Id: christopherraj@localhost
Mail Id: christraj75@gmail.com

rankRanked #15

Ranked as 15th Best Engineering College in Karnataka by Edu-Rand Magazine Engineering College Raknking 2015

ACCREDITATION

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rankRanked #15

Ranked as 15th Best Engineering College in Karnataka by Edu-Rand Magazine Engineering College Raknking 2015